Evolving from equipment comps to vertically-integrated business solutions

Since first launching to the market in in 2019 with a platform to produce accessible and transparent equipment comparables, we've experienced rapid growth and innovation, plus indispensable partnerships with customers that have transformed our work.

Today, our proprietary Tractor Zoom Pro database includes over $36B (and $1B added monthly) of auction sale price, retail list price, and first-party sold data. With this resource, our team has built forecasting tools, market trends, inventory and repricing insights, equipment cataloging, appraisal workflows, automated equipment valuations at scale, and much more.

To better connect our growing suite of products and services to the agriculture professionals who use them, we are launching a brand refresh to Tractor Zoom Pro.

The Tractor Zoom Pro brand refresh includes:

• A logo designed to fuse the strength needed to operate in the farm and heavy machinery industries with the vision to harness data and technology to solve today's challenges.
• A new website, TractorZoomPro.com, that provides a deeper look at the platform, the audiences it serves, plus key market updates, resources, and other thought leadership.
• A new product, Tractor Zoom Pro Appraisals, which enables equipment dealers to digitally catalog equipment, evaluate comparable sales against auction, retail, and first-party sold data, and generate customer appraisals in the field or office all within a single platform.