Tractor Zoom Company Milestones in 2024
12/4/2024As 2024 comes to a close, we’re taking a moment to reflect on an incredible year at Tractor Zoom that featured exciting advancements in technology and significant growth milestones. Each achievement represents the collective efforts of our team, partners, and customers, and we wish to thank all who contributed to and supported our journey this year.
Below, take a look at some of the highlights from 2024.
Launch of Used Equipment University
We kicked off the year by partnering with Farm-Equipment.com to launch Used Equipment University, a video series aimed at empowering dealers with the knowledge to optimize their used equipment strategies.
February
Tractor Zoom Pro App for Equipment Lists
The launch of the Tractor Zoom Pro App for Equipment Lists enhances equipment inspections by streamlining workflows for increased accuracy and efficiency. This app empowers our customers as a solution for stress-free chattel inspections and appraisals.
$40 billion in comparable sales data
We surpassed $40 billion in comparable sales on Tractor Zoom Pro, contributing further to our fast-growing, transparent farm equipment and heavy machinery database.
Tractor Zoom AI
We introduced Tractor Zoom AI into our real-time equipment valuation and inventory insights platform. The Smart Description feature, our first application of AI, is available in the Equipment Search solution, and delivers actionable insights for tractors, combines, planters, chemical applicators, headers, and hay & forage equipment listings.
Equipment appraisals milestones
Over 2,000 appraisals were completed in Tractor Zoom Pro and we surpassed $170 million in auction value of appraised equipment. We’re excited to see how Appraisals will continue driving value for our dealer customers and how we can be a partner who empowers data-driven decisions.
Equipment auction records
Tractor Zoom advertised a record 892 auctions and 23,790 lots in a single month, our highest monthly numbers for the year.
Launch of the Beyond the Hood podcast
We launched Beyond the Hood, a podcast hosted by Tractor Zoom Director of Insights Andy Campbell. Each episode dives into the challenges and opportunities facing large equipment dealers, offering actionable insights to fuel their growth.
Introducing Anvil Pro Messenger
Messenger, the built-in texting feature of Anvil Pro’s Dealer CRM solution enhances dealership communication with streamlined text messaging to boost customer engagement and sales conversions.
Prometheus Award Nomination
We were honored to have Tractor Zoom AI Smart Description nominated for Data Solution of the Year by the Technology Association of Iowa, because we don’t just talk about AI – we harness it to deliver actionable insights that drive meaningful results for our clients.
Launch of Kubota Quote (iKQ) integration
An exciting development for Kubota dealers, our iKQ integration within Anvil Pro streamlines the sales process, enabling seamless quoting and tracking.
Equipment Tracker launch
Equipment Tracker in the Tractor Zoom Pro App simplifies the equipment check-in and check-out process, reducing errors, saving time, and enhancing customer trust at the dealership.
Tractor Zoom Pro TikTok
Connect with Tractor Zoom Pro on TikTok for insights, trends, and behind-the-scenes content.
Looking ahead to 2025
This year’s milestones were made possible by the trust and support of our customers, partners, and team. As we step into 2025, we’re excited to continue driving innovation and delivering value to the heavy equipment industry.
Thank you for being part of our journey. Here’s to another year of growth, collaboration, and success!
— The Tractor Zoom Team