United Ag & Turf Consolidates 6 Systems With Anvil Pro
5/7/2024
The problem: How to unify systems for 25 new locations?
When United Ag & Turf was consolidating 25 small John Deere dealership locations in their Northeast division, they faced challenges in creating a unified system to centralize customer information, inventory invoicing, and other crucial data.
Management introduced John Deere’s EQUIP business system and created new processes to ensure consistency. However, they still lacked a customer relationship management (CRM) and inventory management solution that could tie together these efforts and help owners, managers, and staff see the bigger picture.
A shortlist of growing pains:
- Extensive manual inputs that stunted sales growth potential.
- Differing business models in different divisions and locations.
- A limited timeline to deploy CRM software to centralize their business.
- Inefficiencies due to multiple independently-operating systems.
“If we were going to implement Anvil Pro, it had to be right then and there — within about 30 days — or we’d have to wait a whole year.”–Brian Marshall, Corporate Systems Director
The solution: Implementing Anvil Pro CRM and inventory management tools within a 30-day window
United Ag & Turf needed a solution that could consolidate their multiple systems within a short window to handle the large volume of paperwork created during their busiest sales season.
They chose Anvil Pro’s integrated sales enablement platform. It includes a configurable dealer CRM solution specifically built for equipment dealers and deployable without the need for costly, time-consuming buildouts. In a matter of weeks, they were able to configure and manage the needs for all of the locations in their new Northeast division.
Read the case study below to learn more about how United Ag & Turf saved $250k by consolidating six systems with Anvil Pro.
