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The Tractor Zoom Solution Suite

Tractor Zoom

Market your used equipment to a growing audience of qualified buyers across the country, all for free and with little, if any, effort of your part.

Tractor Zoom PRO

Streamline and automate used equipment valuation and pricing decisions with the fastest growing, most transparent farm equipment and heavy machinery database.

Anvil PRO

Deliver a connected customer experience with the only scalable, dealership-specific CRM that seamlessly connects inventory, customer data, and operation workflows.

Explore the Tractor Zoom Solution Suite ▸

farmer talking with dealer sales rep

CRM

Center Your Customers With an Integrated Dealer CRM

Manage all customer interactions in one place, making it easier to understand their needs and behaviors, provide timely support, and nurture lasting partnerships.

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HOW YOU BENEFIT

Build a complete picture of customers and prospects to share across departments

Between multiple disconnected systems, customer details can be difficult and time-consuming to manage. The Anvil Pro Dealer CRM consolidates customer account details, activity tracking, and purchase history; into one platform, serving as the primary source for dealers to foster and manage relationships with prospects and existing customers.

Key dealer system integrations

  • Anvil Pro Dealer CRM seamlessly connects to third-party dealer business systems, including EQUIP, CDK, DIS, and more.
  • Synchronize customer, inventory, and sales data in real time to make updates, reduce discrepancies, and automate data entry. 
  • Trust that information is up to date with an automated, digitized process.
desktop screen of Anvil Pro JDQuote integration
desktop animation of Anvil Pro customer record information

Unified customer view

  • Work within a single cohesive platform where all customer information is centralized and accessible.
  • Access essential customer data, including demographic information, purchased inventory history, preferences, and more – all from one location.
  • Improve response times and start building prospects right away with remote access to customer data, even on your mobile device.

Dynamic customer profiles

  • Track comprehensive customer demographic and behavior information to gain deeper insights into preferences and patterns.
  • Create tailored interactions and campaigns so every engagement is personalized and efficient, increasing conversion rate.
  • Leverage detailed analytics on sales, customer behavior, purchasing patterns, campaign effectiveness, and more to enable informed decisions.
desktop view of Anvil Pro customer record

ACCURATE VALUES

SEAMLESS ADOPTION

Designed for the modern workforce, Iron Comps provides all the accuracy, efficiency, and profitability of a big data platform while still quickly adapting to a business’ preferred processes.

ACTIONABLE INSIGHTS

Sale data on heavy equipment is just that, data. Iron Comps provides value by translating data into actionable insights that can be leveraged to make profitable business decisions.

customer quote from Will Hobbs at Lasseter Tractor Company
United Ag & Turf logo
Read about United Ag & Turf's compelling success story

ADDITIONAL RESOURCES

Explore these resources to capitalize on your Dealer CRM

FREQUENTLY ASKED QUESTIONS

Learn more about the Anvil Pro Dealer CRM

Why are dealers choosing Anvil Pro Dealer CRM?

How can we manage customer information better across the dealership?

How can I get greater insights into my dealership’s performance?

Request a demo to see Anvil Pro – the #1 Salesforce CRM for equipment dealers – in action.

Request Demo