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Platforms

Solutions

Who We Serve

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The Tractor Zoom Solution Suite

Tractor Zoom

Market your used equipment to a growing audience of qualified buyers across the country, all for free and with little, if any, effort of your part.

Tractor Zoom PRO

Streamline and automate used equipment valuation and pricing decisions with the fastest growing, most transparent farm equipment and heavy machinery database.

Anvil PRO

Deliver a connected customer experience with the only scalable, dealership-specific CRM that seamlessly connects inventory, customer data, and operation workflows.

Explore the Tractor Zoom Solution Suite ▸

farmer talking with dealer sales rep

CRM

Drive More Value to Your Customers

Manage all facets of customer interactions in one spot so you can effectively support them and build a more productive relationship.

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HOW YOU BENEFIT

Build a complete picture of customers and prospects to share across departments

Between multiple disconnected and inflexible systems, customer details can be difficult and time-consuming to access. The Anvil Pro CRM instead consolidates customer account details, activity tracking, and purchase history, into one platform. It also serves as the primary source for dealers to foster and manage relationships with prospects and existing customers.

Key system integrations

  • Anvil Pro CRM seamlessly connects to third-party dealer business systems
  • Synchronize data in real time to unify the platform, reduce discrepancies, and automate data entry 
  • Trust that information is up-to-date with the automated, digitized process
desktop screen of Anvil Pro JDQuote integration
desktop animation of Anvil Pro customer record information

Unified customer view

  • Enhance your data organization and retrieval with a centralized digital platform
  • Access essential customer data, including demographic information, purchased inventory history and more – in one location
  • Improve response times and experiences for customers across the dealership

Dynamic customer profiles

  • Track comprehensive customer demographic and behavior information to gain deeper insights into preferences and patterns
  • Tailor interactions and campaigns, leading to higher engagement and conversion rates
desktop view of Anvil Pro customer record

ACCURATE VALUES

SEAMLESS ADOPTION

Designed for the modern workforce, Iron Comps provides all the accuracy, efficiency, and profitability of a big data platform while still quickly adapting to a business’ preferred processes.

ACTIONABLE INSIGHTS

Sale data on heavy equipment is just that, data. Iron Comps provides value by translating data into actionable insights that can be leveraged to make profitable business decisions.

customer quote from Will Hobbs at Lasseter Tractor Company
United Ag & Turf logo
Read about United Ag & Turf's compelling success story

ADDITIONAL RESOURCES

Explore these resources to capitalize on your CRM

FREQUENTLY ASKED QUESTIONS

Learn more about Anvil Pro

Why are dealers choosing Anvil Pro as their CRM solution?

How can we manage customer information better across the dealership?

How can I get greater insights into my dealership’s performance?

Request a demo to see Anvil Pro – the #1 Salesforce CRM for equipment dealers – in action.

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