Tractor Zoom Translates Artificial Intelligence into Actionable Insights With Introduction of TZ AI

At Tractor Zoom, our vision is to harness the power of data to accelerate business decisions. Today, we take a step closer to achieving this vision with the introduction of Tractor Zoom AI into our real-time equipment valuation and inventory insights platform, Tractor Zoom Pro.  

Tractor Zoom AI, or TZ AI, combines cutting edge advancements in data science, artificial intelligence, and machine learning to address industry and organizational challenges. It’s not a new product or feature, rather a comprehensive approach aimed at transforming AI into tangible outcomes that empower informed decision making.

“TZ AI is hyper-focused on delivering solutions to our customer’s problems using AI,” says Hank Mandsager, Lead Data Scientist at Tractor Zoom. “Delivering a solution is more than just building a machine-learning model or GPT, it’s understanding our customers’ needs and the insights they’re looking to generate.”

Unlike other companies in the equipment space, Tractor Zoom doesn’t just talk about AI – we deliver actionable insights that drive meaningful results for our customers.

The first application of TZ AI, Smart Description, can be found as part of the existing Equipment Search solution in Tractor Zoom Pro. Smart Description harnesses the power of TZ AI to analyze keyword-rich equipment descriptions to identify unique or missing attributes, then translate them into actionable data that directly influence machine values. 

Equipment listing descriptions provide a wealth of information related to the features and condition of equipment. However, the lack of standardization and digitization across descriptions makes it difficult and tedious to search through or review multiple listing descriptions to identify the critical attributes that impact a particular unit’s value.

“Reviewing and documenting all of the components in a description can take upwards of 20 minutes or more,” says Mandsager. “While that may not be terrible for one lot, doing this for more than a few lots at a time isn’t scalable and can equate to a huge investment in your time and resources.”

Smart Description uses Generative AI to process and analyze these complex and incomplete equipment descriptions, identifying the unique attributes that influence machine values across categories, manufacturers, and more. How does this benefit Tractor Zoom Pro users? It helps them confidently value equipment with comps and values informed by 2x more pertinent attributes. With this unmatched accuracy, it also helps users value equipment more efficiently because they can trust in one source of truth to guide their value decisions vs. analyzing equipment comps and auction values across multiple websites or platforms.

Smart Descriptions is currently available in Tractor Zoom Pro for tractors, combines, and planters, with additional equipment categories rolling out in the weeks to come. 

At Tractor Zoom, transparency and data integrity continue to be paramount. With TZ AI, we uphold the highest standards of security and privacy, ensuring that our clients’ data remains safeguarded throughout our partnership. Our opt-in approach empowers clients to maintain control over their participation in TZ AI initiatives, providing peace of mind and confidence in our solutions and services. 

"As we pioneer new innovation in data-driven decision-making, our commitment remains unwavering: to empower our customers with innovative solutions while safeguarding the integrity of their data,” says Kyle McMahon, CEO & Founder of Trator Zoom. “We don't just embrace change; we drive it, ensuring our customers thrive in an ever-evolving landscape, knowing their data is not just secure, but respected."