Case Study: Atlantic Tractor Boosts Average Margin 20% With Tractor Zoom Pro

Case Study Summary:

Josh Martin, used equipment manager for Atlantic Tractor, increased used equipment profit margin by 20% by leveraging Tractor Zoom Pro Inventory to overhaul his dealership's repricing process and optimize used inventory pricing.

The Challenge:

Antiquated Methods of Assigning Equipment Values

Atlantic Tractor's existing approach to equipment valuation was time-consuming and increasingly out of step with a fast-moving market. Older valuation methods required hours of research to establish confident comparable values, and personnel constraints meant price adjustments happened infrequently — sometimes only every 6 to 12 months.

 "I couldn't make my list shorter. Never really got anywhere. I would knock out 10 one day, then open it up, and there would be 10 more the next day."

In a market like 2021, where row crop tractor values rose 20% and most other categories followed suit, infrequent adjustments left money on the table. The same risk applied in a down-trending market, where an inflated list price can push equipment out of buyers' search results entirely — or cause a dealership to miss the sales window on time-sensitive categories like combines.

The Solution

Martin turned to Tractor Zoom Pro to streamline valuations, expand Atlantic Tractor's market reach, and make smarter pricing decisions based on real-time data. The result was a faster, more confident repricing workflow — and a lot of reclaimed time in the day.

 "It surely is making me more efficient. I don't have to spend tons of time in {Tractor Zoom Pro} either. Now I have an extra hour in my day. Before it took me an hour just to figure out where I was in the process."

Download the full case study to see exactly how Atlantic Tractor did it. →

The Results

In the first four months after adopting Tractor Zoom Pro Inventory, Atlantic Tractor documented a 20% improvement in average used equipment profit margin compared to the previous eight months.

Proactive Repricing for Your Dealership

The Tractor Zoom suite of solutions, including inventory management tools, is dynamic and responsive to the current market environment. Each of the 50+ dealer groups who utilize Tractor Zoom Pro leverages its data in unique ways that best suit their business goals. To see more examples of how dealer groups are partnering with Tractor Zoom, visit our customer success stories.

About Atlantic Tractor

Atlantic Tractor was founded in 2004 through the combination of five family-owned John Deere dealerships across 11 locations in the Mid-Atlantic. They now serve a wide swath of the Northeast, spanning Delaware, Pennsylvania, and Maryland, covering agricultural industries including row crop and dairy, as well as lawn, garden, and light industrial equipment.