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Decision Intelligence for Equipment Sellers
Real-time equipment values, intelligent inventory management, and streamlined workflows to help you focus on wider margins and happier customers.
Powered by Tractor Zoom
Who we serve
Empowering dealers, auctioneers, and ag lenders nationwide
Tractor Zoom for Dealers
Price confidently
Access real-time values and use AI-assisted comparable matching to make accurate appraisals and competitive pricing that helps protect your margins.
Turn equipment faster
Streamline your sales workflow with intelligent automation, customer management, quoting, and tracking tools for a smoother, consistent buying experience.
Gain visibility
Stay on top of inventory, deals, and customer activity with accurate, real-time market data and intelligent insights.
Tractor Zoom for Lenders
Streamline your workflow
Connect equipment lists, renewals, and valuation updates in one place to save time, increase productivity, and improve your collective consistency.
Mitigate risk
Use the industry’s most accurate appraisal data to assess collateral value, strengthen lending decisions, and reduce exposure.
Make accurate valuations
Access real-time market data, trusted comps, and intelligent equipment matching to make confident, defensible valuations whether out in the field or in the office.
Tractor Zoom for Auctioneers
Expand your reach & drive more bidding activity
List your auctions on Tractor Zoom to reach a broader buyer audience and increase visibility for every lot.
Strengthen buyer confidence with transparent market data
Give bidders the real-time insights they need to bid boldly and competitively, helping you move more lots at stronger prices.
Estimate selling price confidently with accurate valuation data
Use Tractor Zoom Pro’s market comps and valuation tools to set realistic expectations and optimize auction performance.
End-to-end solutions where teams can stay on the same page
Resources
Discover what’s new in the industry
Bringing together the voices, trends, and tools that inform the ag industry. Join our free newsletter to get these resources and more delivered to your inbox each month.
Read about all things equipment from reflections to predictions and the trends happening in between.
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Listen to the stories and strategies from the industry experts who fuel equipment dealership innovation.
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Connect with us at an upcoming conference or join us online during one of our regular webinars.
Join the future of ag & heavy equipment sales
Take a guided tour of Tractor Zoom Pro and Anvil Pro to discover how wider margins and faster turns are just a few clicks away.
FAQs
Commonly asked questions
Tractor Zoom is a technology company serving the ag and heavy equipment industry, with software for equipment valuation, market data, inventory management, and sales workflow. Tractor Zoom helps equipment dealers, ag lenders, and auctioneers price equipment accurately, manage inventory, and move machines faster, all powered by a database of over $75B in ag and heavy machinery sales.
Tractor Zoom offers two main software solutions: Tractor Zoom Pro, a valuation and market-data platform for appraisals, comps, forecasting, and repricing; and Anvil Pro, an end-to-end sales platform (CRM, quoting, and settlement) built for equipment dealerships. Tractor Zoom Pro and Anvil Pro can be adopted separately or connected into a single sales-and-valuation workflow. Tractor Zoom Marketplace is the public-facing platform where buyers can search for equipment at auctions nationwide.
Tractor Zoom serves equipment dealers, ag lenders and Farm Credit institutions, and auctioneers. Equipment dealers use Tractor Zoom’s valuation tools to appraise trade-ins and price inventory, lenders to value collateral and assess risk, and auctioneers to estimate selling prices and give bidders transparent market data.
Tractor Zoom Pro and Anvil Pro make up the software suite for dealers, lenders, and auctioneers. The Tractor Zoom Marketplace is the public site where buyers browse and finance farm equipment from dealer and auction listings. The Anvil Pro and Tractor Zoom Pro suite is the data and sales workflow engine; the marketplace is the buyer-facing storefront.
Tractor Zoom's solutions work across all major OEMs, including John Deere, Case IH and New Holland (CNH Industrial), Kubota, CLAAS, Massey Ferguson and Case IH (AGCO), plus shortlines. Its valuation data is brand-agnostic and draws on sales from more than half of the U.S. retail and auction market.
Tractor Zoom's market data comes from a proprietary database of over $75B in real-world auction and retail equipment sales, with coverage of 50%+ of the market updated automatically. This gives dealers, lenders, and auctioneers defensible, transparent values instead of gut estimates.
