About Tractor Zoom
Helping industry leaders make informed decisions on ag and heavy equipment
At Tractor Zoom, we believe better data leads to better decisions. That’s why we’ve built more transparent, connected equipment platforms -- where dealers, lenders, and auctioneers can access clear insights, streamline operations, and serve their customers with confidence.
About Tractor Zoom
The story behind Tractor Zoom
Tractor Zoom began with a simple problem faced by our CEO, Kyle McMahon: Finding a reliable price on a used Kinze 3600 planter was next to impossible. What started as one hobby farmer's quest grew into a centralized marketplace where buyers could discover auctions and access transparent, real-time equipment values.
As the industry adopted Tractor Zoom, dealers and lenders needed deeper valuation clarity. By listening to dealers throughout the country, we developed Tractor Zoom Pro -- a valuation platform now powered by over $70 billion in verified auction sales and retail listings data, helping dealers price equipment confidently and lender assess risk with greater accuracy.
The next challenge was operational inefficiency. The industry lacked the technology to enable dealers to manage leads, quotes, and deals across disconnected systems. Anvil Pro was built to meet that need, giving teams an end-to-end, integrated sales workflow that improves visibility, consistency, and speed to sale.
Across every platform, our purpose has remained the same: Listen to the customer and solve their problems with practical, data-driven tools. We’re here to give the equipment industry the clarity and confidence it needs to make informed decisions and turn clearer insights into tangible business outcomes.
Helping Leaders in Ag Make Better Decisions on Farm Equipment
Tractor Zoom is committed to helping leaders in agriculture make empowered, data-driven decisions when it comes to buying, selling, financing, and insuring heavy equipment.
Informed Decisions
We provide dealers, lenders, and equipment buyers with trusted market data and valuation insights drawn from millions of real-world transactions, helping them understand true market conditions before making pricing, lending, or purchasing decisions.
Empowered Actions
By connecting workflows, market intelligence, and equipment visibility in one ecosystem, Tractor Zoom enables dealers and lenders to act with confidence -- improving operational efficiency, reducing risk, and driving better outcomes across every stage of the equipment lifecycle.
Applicable Insights
Our platforms translate complex equipment and market data into clear, actionable intelligence so teams can move from analysis to execution faster, whether managing inventory, evaluating collateral, or identifying opportunities in the marketplace.
ADDRESSING INDUSTRY CHALLENGES
Listening to our customers
After experiencing first-hand the frustration of finding and valuing farm equipment for his corn and soybean farm in Southern Iowa, Kyle McMahon talked to other farmers and industry decision-makers to see if they experienced this challenge. He soon recognized leaders in agriculture lacked quality data to inform decisions on the valuation, purchase, and financing of farm equipment.
Tractor Zoom was founded in 2017 to solve this problem. Today, we advertise over $43B worth of farm equipment and leverage that data to help Farm Credit Associations, Farm Service Agencies, banks, equipment dealerships, auctioneers, and farmers understand real-time equipment values.
We operate around the philosophy that listening to the customer and solving their problems is the best way to continue to grow and be successful as a company.
Our Mission
Bridge the gap between data and decisions with solutions that drive business growth.
Our Vision
The market leader in end to end sales tech for heavy equipment dealers.
Our Values
We listen to understand. We deliver results and stay sharp. We are accountable and act with integrity.
Tractor Zoom's solutions have connected over 100,000 farm equipment sellers to buyers across the United States and Canada.
Powered by an equipment database of over $75B in auction and retail sales nationwide.
People that power the platform
At Tractor Zoom, we work together as one big team to deliver value to customers and drive our industry forward. We embrace opportunities to grow and learn, we empower each other to pursue innovative ideas, and encourage each other to be the change. Learn more about our team of problem-solvers today.
Zac Sandvig
Chief Financial Officer
Mike Meyerring
Chief Revenue Officer
Kyle McMahon
Founder / CEO
Julie Johnson
HR Director
Joel Simpson
VP of Software Development
Jeremy Hewitt
VP of Business Development
Britt Busch
Director of Product
Your next chapter starts here
We embrace opportunities to grow and learn, we empower each other to pursue innovative ideas, and encourage each other to be the change. Learn more about our team of problem-solvers today.
Join the future of ag & heavy equipment sales
Take a guided tour of Tractor Zoom Pro and Anvil Pro to discover how wider margins and faster turns are just a few clicks away.
