Anvil pro
Go From Quote to Settlement Without Switching Screens
The only all-in-one sales platform that feels like it was built by someone who’s actually sold equipment – because it was.
Trusted by dealers across the country
14
OEM data-share partners
100%
customers live in 2025
81%
dealership platform adoption
Deals need speed.
Dealerships need connectivity. Anvil Pro has it all.
Intuitive capability you’ll feel at every point in your workflow, on the only all-in-one sales platform built specifically for equipment dealerships.
Meet your all-in-one sales platform
Eliminate cross-platform confusion by centralizing all the essential capabilities of your workflow. And then some.
CRM & account management
Drive proactive selling with customer segmentation, activity tracking, task reminders, and performance reporting.
PO & Invoicing
Create and manage purchase orders and invoices in one streamlined workflow, reducing manual entry and improving accuracy from order to payment.
Settlement
Standardize the final steps of a sale to improve the customer experience and recognize revenue faster.
Financial oversight
Evaluate trades using real-time data, active listings, and nationwide sold history for confident, defensible pricing.
Intuitive automations
Trigger workflows for delivery, documentation, approvals, and invoicing the moment a deal is sold, shrinking your sold-to-invoice timeline.
Real-time reporting & performance insights
Identify stalled deals, monitor pipeline value, and surface opportunities for coaching and process improvement.
Unified quoting across OEMs
Create equipment quotes that include options, attachments, warranties, taxes, and trade allowances, regardless of brand.
Data-driven valuations
Evaluate trades using real-time data, active listings, and nationwide sold history for confident, defensible pricing.
Inventory visibility
Create equipment quotes that include options, attachments, warranties, taxes, and trade allowances, regardless of brand.
Mobile appraisals
Capture photos and specs online or offline and push complete appraisals directly to the team, so trades move faster and deals don’t stall.
Somewhere your entire team can work together
Built to mirror how deals actually work, Anvil Pro eliminates system hopping, shortens sales timelines, and gives clearer visibility into pipeline, margin, and next steps. The result is faster deals, tighter coordination, and a streamlined path from quote to sold to settled.
Enhanced by intuitive valuation intelligence
Over $70B of market data makes Anvil Pro even more powerful. Real-time trade values, trends, and risk signals from Tractor Zoom Pro sync directly into your sales workflow for more accurate pricing, faster inventory turn, and stronger margins without any additional steps.
Videos
Embracing AI and Data in Parts Management | Wayne Brozek
Inside Tractor Zoom | 2025 Growth
Unlocking the Value of Warranty in Equipment Sales | Jacob Bryce
Transforming Equipment Dealerships That Last | George Keen
Aged Inventory Challenges & Data Utilization | George Keen
Enhanced Sales Management for Dealers | George Keen
Texas Tough: Moving Equipment After Hurricanes & Economic Downturn | Brad Crist
Titan Machinery Used Equipment Management in 2024 & Beyond | Don Aberle
AGCO Used Equipment Outlook in the Southeast | John Hoffmann
Data Strategy 101 for Equipment Dealers | Timothy Johnson
Kubota Dealer & Technology Leader River Valley Tractor | Taylor Carlow
A Farmer's Perspective: Building Relationships with Dealers | Quentin Connealy
Farmer Buying Behavior: What Dealers & Lenders Need to Know | Brady Brewer
Leo Johnson: Dealership Succession Planning & Growth Through Acquisitions
Jim Rothermich: Land and Machinery Trends, Data, and Future Prospects
Van Wall & Vesel: Hiring Strategy & Talent Development for Dealerships
Duane Kautzman: Dealership Strategies for a Slower Farm Economy
Hank Mandsager: Leveraging AI as “Actionable Insights” for Dealerships
Pilot Episode: What Lies "Beyond the Hood"
Jason Hoult: Implementing Gradual Growth at Dealerships
Ivan and Brandon Dorhout: Developing Your Workforce and Planning for Succession
J.D. Marbury: Equipment Export Processes & Crazy Stories Abroad
Jeff Oldham: Leading a Dealership Culture of Innovation
cross-department collaboration
One platform for the entire team
As a true all-in-one sales platform, Anvil Pro offers your team a universal workflow for maximum visibility and streamlined output.
Sales
Create quotes, nurture customers, track status. Do it all faster without sacrificing accuracy or customer service.
Marketing
Engage customers proactively with lead management tools that reduce response time and target the right buyers.
Used Equipment
Appraise and reprice with real-time market data, saving hours on multiple systems, and streamlining the trade-in process.
Parts & Service
Connect with teams for service status and completion updates, decreasing lag and fostering dealership loyalty.
Accounting
Communicate instantly with sales directly in-platform to move from quote to settlement faster and maintain visibility at every stage.
Leadership
Oversee the entire pipeline to assess operational efficiencies, check KPIs, and get 100% visibility key goal drivers.
Integrations that connect your existing systems
Anvil Pro brings together the systems dealerships already rely on, bringing customer data, inventory, quote, communication, OEM programs, and financial workflows together in one place so teams can work more efficiently.
Join the future of ag & heavy equipment sales
Take a guided tour of Tractor Zoom Pro and Anvil Pro to discover how wider margins and faster turns are just a few clicks away.
