Tractor Zoom Pro
Make every decision an informed one
You know your market. We’ll help you see it clearly with real-time data from over $70B of ag equipment and heavy machinery sales across the country.
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Trusted by dealers, lenders, and AUCTIONEERS across the country











Pricing without good data creates risks you can’t afford
Instead of going with your gut, rely on transparent, updated market data needed to compare comps, support defensible valuations, and price equipment right the first time.

Key capabilities
Empowering dealers, auctioneers, and ag lenders nationwide
How Tractor Zoom Pro fits into your workflow
Created by industry experts, Tractor Zoom Pro fits seamlessly into your existing toolkit, expanding your valuation capabilities without adding extra work.

Connect with key partners
Designed to fit into your existing toolkit, with broad compatibility for use across all major OEMs, from AGCO to Zeigler.

Accurate real-time data
Sales data from 50%+ of the retail and auction market is automatically updated within the search database.

Best-in class support
Our Customer Success team gets you up and running on Tractor Zoom Pro quickly and ensures your business sees long-term value.
Who we serve
Enhancing day-to-day operations for those powering the industry
Greater market clarity and data-informed decisions lead to better deals, no matter what side of the sale you’re on.

Dealerships
Base your valuations on market data, not gut feelings, for more clarity and control.

Auctioneers
Improve sales performance and strengthen trust between sellers and buyers.

Lenders and farm credit systems
Trust your equipment valuations will be fast and accurate to mitigate risk.

Join the future of ag & heavy equipment sales
Take a guided tour of Tractor Zoom Pro and Anvil Pro to discover how wider margins and faster turns are just a few clicks away.















