Tractor Zoom Pro

Make every decision an informed one

You know your market. We’ll help you see it clearly with real-time data from over $70B of ag equipment and heavy machinery sales across the country.

Trusted by dealers, lenders, and AUCTIONEERS across the country

Pricing without good data creates risks you can’t afford

Instead of going with your gut, rely on transparent, updated market data needed to compare comps, support defensible valuations, and price equipment right the first time.

Key capabilities

Empowering dealers, auctioneers, and ag lenders nationwide

Offline mobile appraisal

Time kills all sales. Leave communication lag in the past and make real-time decisions to close deals right then and there. 

Safety and risk assessment

See what’s moving in the market and make a bet that’s safe for you with real-time risk scores and both regional and national sales data. 

Accurate forecasting

Information is foresight so keep your team prepared for what’s ahead, from market swings to new hires and even next-gen leadership.

Data-based valuations

Move inventory fast or wait for the highest bidder. We give you accurate and defensible data so you can decide how to act on it.

Proactive sales flow

Create a process that keeps sales moving smoothly across departments with reminders, notifications, and automations.

How Tractor Zoom Pro fits into your workflow

Created by industry experts, Tractor Zoom Pro fits seamlessly into your existing toolkit, expanding your valuation capabilities without adding extra work.

Connect with key partners

Designed to fit into your existing toolkit, with broad compatibility for use across all major OEMs, from AGCO to Zeigler.

Accurate real-time data

Sales data from 50%+ of the retail and auction market is automatically updated within the search database.

Best-in class support

Our Customer Success team gets you up and running on Tractor Zoom Pro quickly and ensures your business sees long-term value.

Discover better ways of working through stronger valuations

Read customer success stories

"Even a first-time user can find what they want on Tractor Zoom Pro, with the way the filters are set up...I can get to the inventory tool, the projected auction value, and the comparables, all with a few clicks of the button."

Kevin Vandervort

Hoober Inc.

Centralized Appraisal Visibility

85%

Minutes Saved Per Appraisal

30+

"Tractor Zoom has been a very good partner for Ziegler even before we started this project, and it only cemented it during this project. The people there are top-notch and customer-focused. I would highly recommend any partnership you would consider with this team."

Monty Wiertzema

Ziegler Ag

Improved Appraisal Efficiency

60%

Potential Increase in Top-Line Revenue

~$30M

"Having the ability to use Tractor Zoom Pro allows us to go in and find comps and compare what the customer's valuation or market value is and just make sure it's comparable in the marketplace. You can search through different states, mileages, and market conditions of the equipment, and narrow down what you're looking for just to really have confidence that the value the is giving you for their equipment is accurate proof."

Kyler Billingsley

Capital Farm Credit

"The thing I appreciate about our relationship is Tractor Zoom came at a time when we had a particular need. The team at Tractor Zoom took time to understand what we needed and what we wanted, and was able to deliver solutions to meet those needs."

Michael K. Morris

Compeer Financial

Mins Saved Per List

30

Equipment Lists Automated

3,000+

"We all have our own assumptions of what is going on in the market, but when I dove into price trends and narrowed into the specifics of the machine, I found out that my gut instinct was not in line with the market."

Josh Martin

Atlantic Tractor

Improvement in Used Equipment Margins

20%

Who we serve

Enhancing day-to-day operations for those powering the industry

Greater market clarity and data-informed decisions lead to better deals, no matter what side of the sale you’re on.

Dealerships

Base your valuations on market data, not gut feelings, for more clarity and control.

Auctioneers

Improve sales performance and strengthen trust between sellers and buyers.

Lenders and farm credit systems

Trust your equipment valuations will be fast and accurate to mitigate risk.

Join the future of ag & heavy equipment sales

Take a guided tour of Tractor Zoom Pro and Anvil Pro to discover how wider margins and faster turns are just a few clicks away.

0:00