Tractor Zoom Pro
Make Every Decision an Informed One
You know your market. We’ll help you see it clearly with real-time data from over $75B of ag equipment and heavy machinery sales across the country.
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Trusted by dealers, lenders, and AUCTIONEERS across the country
Pricing without good data creates risks you can’t afford
Instead of going with your gut, rely on transparent, real-time equipment market data and AI pricing tools that help you compare comps, support defensible valuations, and price equipment right the first time.
Key capabilities
Empowering dealers, auctioneers, and ag lenders nationwide
Data-based valuations
We give you accurate and defensible data so you can decide how to act on it. Surface relevant comparable sales faster and reducing the time spent digging through equipment data.
Inventory management
See what’s moving in the equipment market and identify inventory on your lot that may need attention sooner with AI-driven inventory risk insights built directly into the workflow.
Offline mobile appraisal
Time kills all sales. Leave communication lag in the past and make real-time decisions to close deals right then and there with a mobile equipment appraisal app that integrates with your sales workflow.
Accurate forecasting
Get visibility into inventory performance with AI-supported insights that help dealerships spot aging inventory and pricing risks earlier so they can plan ahead.
Proactive pricing tools
Create a process that keeps machines priced accurately so you can increase turn rate, reduce carrying costs, and stay competitive in a tight market. smoothly. AI pricing tools like Smart Descriptions and serial number identification ensure you get the most accurate read on a machine's history and value.
How Tractor Zoom Pro fits into your workflow
Created by industry experts, Tractor Zoom Pro fits seamlessly into your existing toolkit, expanding your valuation capabilities without adding extra work.
Connect with key partners
Designed to fit into your existing toolkit, with broad compatibility for use across all major OEMs, from AGCO to Zeigler.
Accurate real-time data
Sales data from 50%+ of the retail and auction market is automatically updated within the search database.
Best-in class support
Our Customer Success team gets you up and running on Tractor Zoom Pro quickly and ensures your business sees long-term value.
Monthly market insights delivered to your inbox
Find equipment price trends, category shifts, industry news, and what it all means for your lot. Along with product and feature updates, case studies, and the latest innovations from Tractor Zoom. Get these and more sent straight to your email by signing up for our free monthly newsletter.
Who we serve
Enhancing day-to-day operations for those powering the industry
Greater market clarity and data-informed decisions lead to better deals, no matter what side of the sale you’re on.
Dealerships
Base your valuations on market data, not gut feelings, for more clarity and control.
Auctioneers
Improve sales performance and strengthen trust between sellers and buyers.
Lenders and farm credit systems
Trust your equipment valuations will be fast and accurate to mitigate risk.
Join the future of ag & heavy equipment sales
Take a guided tour of Tractor Zoom Pro and Anvil Pro to discover how wider margins and faster turns are just a few clicks away.
FAQs
Commonly asked questions
Tractor Zoom Pro is a software solution for the ag and heavy equipment industry that combines real-time equipment valuation, market data, and sales workflow features into a single workspace. Equipment dealers, ag lenders, and auctioneers use it to price equipment accurately, manage inventory, and move machines faster. It is powered by a database of over $75B in ag and heavy machinery sales.
Tractor Zoom Pro speeds up appraisals by putting comparable sales, projected auction values, and retail data a few clicks away, so you're not researching each machine by hand. You can complete appraisals on mobile (online or offline) and push them to your team instantly. Dealers report real gains: Hoober saves 30+ minutes per appraisal, and Ziegler Ag improved appraisal efficiency by 60%.
Tractor Zoom Pro’s comps are built on years of qualified auction and dealer sales data on hundreds of thousands of pieces of equipment. It lets users search comparable sales and filter by make, model, year, hours or mileage, region, and condition to find the closest matches, drawing on both national and regional auction and retail data. Because values are built on over $75B in real-world transactions covering over 50%+ of the U.S. market, the comps, price trends, and risk scores give you pricing you can defend to a customer, a manager, or a loan committee.
Yes. Tractor Zoom Pro flags aging or at-risk units and shows current market values, price trends, and risk scores so you can reprice before margins erode. That visibility helps you decide whether to move a machine quickly or hold for a stronger price. Atlantic Tractor credited it with a 20% improvement in used equipment margins.
Yes. Ag lenders, Farm Credit institutions, and other chattel appraisers use Tractor Zoom Pro in their workflows to value equipment collateral, monitor values over time, and run faster, more consistent field inspections. Defensible, real-time comps help mitigate risk and support stronger lending decisions. Capital Farm Credit uses it to confirm customer valuations against the wider market.
Equipment auctioneers use Tractor Zoom Pro to estimate selling prices confidently, set realistic seller expectations, and give bidders transparent market data that encourages stronger bidding. Access to national and regional comps helps optimize auction performance and build trust between buyers and sellers. Auctioneers can also list and advertise their equipment on Tractor Zoom Marketplace.
