While we look forward to a new year of growth and opportunity, we also reflect upon the remarkable journey our company has taken in 2023. We’ve celebrated significant milestones and we’ve seen unprecedented achievements from our customers, marking a chapter of growth, innovation, and resilience.

From significant product launches to strategic partnerships, our team's dedication and hard work has provided for more empowered choices, actions, and decisions across the farm equipment and heavy machinery industry.

We are excited to share with you the key milestones that defined our success this year because you were part of them. Thank you for trusting us with your time and feedback, challenging us to build new and better solutions, and committing to even more data-driven work in the future.

Launched a strategic partnership with Anvil App Works to help equipment dealers streamline their business decisions with access to Tractor Zoom Pro data in the Anvil platform

AgFirst Farm Credit Bank partners with Tractor Zoom Pro to make more confident valuation decisions on farm equipment and heavy machinery

Tractor Zoom is a “Future of Farm Equipment Financing” panelist with Niall Haughey, Founder of Graze, and Kelly Miller, Director of AgTech Financing for Compeer Financial, hosted by Brownfield Ag News

Added two new custom filters to Tractor Zoom Pro Market Trends: Region and Drive Type. These filters enable customers to obtain more precise equipment data

Tractor Zoom Pro adoption grows to over 50% of the Farm Credit System

Our highest-attended webinar, “How 3 Dealerships are Preparing for a Slower Ag Market” featured panelists Duane Kautzman, Vice President of Asset Management at Hutson; Brian Knotts, Chief Operating Officer & Vice President of Koenig; and Trent Giles, Regional & Wholegoods Program Manager at KanEquip

Launched the Time on Lot feature in Dealer Inventory, which predicts the likelihood of equipment being listed for longer than 180 days

A total 804 auctions were advertised on Tractor Zoom - the highest in one month this year

Our B2B equipment valuation platform is now Tractor Zoom Pro – rebranded to better reflect our evolution and growing suite of products and services. Along with this rebrand, a new logo and website was debuted

Launched Tractor Zoom Pro Appraisals for equipment dealers to digitally catalog equipment, evaluate comparable sales against auction, retail, and first-party sold data, and generate customer appraisals in the field or office, all within a single platform

Launched the Carrying Costs feature in Inventory to help dealerships quickly calculate and monitor carrying costs in real time

Enabled Equipment List user groups and standard naming conventions for increased efficiency and security within Tractor Zoom Pro

Hosted Nicole Cleggs-Burn, Farm Loan Chief from Alabama FSA, and Graham Smith, Chief Appraisal Officer from AgCarolina Farm Credit, for a “Q3 Market Update Webinar” about the state of the ag lending economy

Over 1,000 equipment appraisals have been submitted within Tractor Zoom Pro Appraisals

Surpassed 1 million comparable sales in our proprietary farm and heavy machinery database, representing over $37 billion in equipment sales

Tractor Zoom Pro Appraisals surpassed $100,000,000 in auction value of appraised equipment

Moved into the new Tractor Zoom West Des Moines office headquarters

Acquired Anvil App Works, which enables us to scale our success and allocate increased resources to develop the best dealer solutions possible