AgRevolution Boosts Profitability With Equipment Tracker in Tractor Zoom Pro

Case Study Summary:

AgRevolution, a multi-location John Deere dealership group, transformed its used equipment check-in and check-out process — eliminating lost assets, reducing costly errors, and gaining a faster path to market — by partnering with Tractor Zoom Pro.

The Challenge:

A Cumbersome, Error-Prone Inventory Process Across Eight Locations

Managing equipment movement across eight locations meant AgRevolution was constantly fighting a losing battle with its check-in and check-out workflow. Customers, salespeople, and freight staff were bringing equipment in and out without consistently documenting activity — leading to "lost" assets sitting on lots, building up carrying costs without ever entering the sales process.

The consequences were significant. On average, three pieces of equipment went unaccounted for each month across all eight stores. A regional sales representative was traveling to each location monthly just to manually audit hundreds of assets. And when equipment was logged, the data itself couldn't be trusted — manual entry, fragmented email threads, and undocumented phone calls meant machine hours, attachments, and technology specs were frequently wrong.

"Prior to using Equipment Tracker, we averaged three pieces of equipment each month across all eight stores that went unaccounted for."
— Chris Scott, Used Equipment Manager, AgRevolution

For a sales team trying to serve customers making major investments, confidence in data isn't optional — it's essential.

The Solution

AgRevolution reached out to Tractor Zoom to co-develop a digital solution that would address these pain points head-on. The result was Equipment Tracker, a new tool within Tractor Zoom Pro built with a simple mobile interface that requires minimal training. Lot coordinators and salespeople can check equipment in or out, capture photos, and trigger automated notifications to the inventory team — all from their phones.

"Our 2024/2025 goals were to design solutions that make life easier for our employees and this does that. We also wanted to increase the confidence within our staff that the information in our systems is correct — and this does that as well."
— Chris Scott, AgRevolution

Download the full case study to see how AgRevolution implemented the solution and the results they've achieved. →

The Results

With Equipment Tracker in place, AgRevolution eliminated the monthly manual audits, reduced lost and misplaced equipment, and gained the ability to advertise used units as soon as they arrive on the lot.

"We benefit from a quicker 'go-to-market' with used equipment because we can advertise them as they arrive. We had an employee who was traveling to each store monthly just to confirm inventory. This will eventually remove that need."
— Chris Scott, AgRevolution

Partnering to Solve Real Dealership Challenges

Equipment Tracker was built through close collaboration with AgRevolution's team — a reflection of how Tractor Zoom approaches every client relationship. If you'd like to learn more about how Tractor Zoom Pro can help your dealership take control of inventory and reduce costly mistakes, explore our customer success stories or visit tractorzoompro.com.