How Great Plains Kubota Cut Quote-to-Close Time by 50% With Anvil Pro

The problem: Fragmented quoting, low visibility

At Great Plains Kubota, sales data was scattered across locations, with no consistent method to track quote status or follow-up. Managers couldn’t tell which deals were active, overdue, or lost.

“We simply didn’t know which quotes had stalled—or why.” — Aaron Hicks, Sales Director, Great Plains Kubota

The solution: A centralized, dealer-focused CRM and visual pipeline tool

They adopted Anvil Pro to standardize quoting processes, give managers real-time visibility into every deal, and create accountability across branches.

Results that move the needle

By rolling out Anvil Pro across the organization, Great Plains Kubota achieved:

• ~95% adoption across locations
• Over 50% reduction in quote-to-close time (from ~20 days to ~9.5 days)
• Clearer insights, faster coaching, and fewer lost follow-ups

Download the full case study to see how Great Plains Kubota brought clarity and consistency to their quoting process while boosting pipeline performance.