How Hoober Inc. Centralized Its Inventory Pricing Strategy

The Problem: How to centralize trade-ins and pricing across 10+ locations?

When Kevin Vandervort took over as Corporate Used Equipment Manager at Hoober Inc., he inherited a trade-in process that was paper-based, decentralized, and inconsistent across locations.

Sales reps often relied on outdated data sources, and only about 30–40% of trade-ins were reviewed centrally leading to costly mistakes like holding dozens of overvalued, slow-moving units.

Kevin knew Hoober needed a better way. That search led him to Tractor Zoom Pro, where real-time sold data and centralized oversight gave him the tools to protect margins and move inventory faster.

“You’re not taking a trade-in – you’re buying a piece of equipment to resell. You have to make sure you’re buying it right.” — Kevin Vandervort, Corporate Used Equipment Manager, Hoober Inc.

Results that made an impact

By standardizing appraisals and using Tractor Zoom Pro’s comps and reporting tools, Hoober achieved measurable improvements:

• 85% of appraisals reviewed centrally (up from 30–40%)
• 30 – 45 minutes saved per high-value appraisal
• Reduced aged inventory and fewer margin-eroding price drops

With centralized oversight and real-time data, Kevin and his team now have confidence in every trade-in decision — and their dealership is better positioned to compete in today’s volatile market.

Download the full case study to see how Hoober Inc. rebuilt its trade-in process and how your dealership can do the same.