Ziegler Ag Equipment Improves Appraisal Efficiency by 60%

Summary

Utilizing Tractor Zoom Pro Appraisals, Ziegler Ag Equipment streamlined its equipment cataloging, evaluation, and appraisal process resulting in efficiency gains that allow them to scale sales without adding headcount.

The Challenge

Growing market share without adding headcount

One of the primary goals for Ziegler Ag is to grow its existing market share by 20%. In order to influence new sales and deal turn without adding new sales personnel, the company needed the ability to free up time for its existing used equipment team to work through more deals, while also improving the experience for its customers to increase win rate over time.

“We reached out to Tractor Zoom to help us come up with a solution to increase our efficiency on our used equipment appraisal process and increase our accuracy on the data,” said Ben Freidhof, Used Acquisition & Remarketing Manager at Ziegler Ag. “We had a huge bottleneck in how long it took us to get that information into our system and get our salesmen back out selling.”

The Solution: Tractor Zoom Pro Appraisals

In cooperation with Ziegler Ag, Tractor Zoom developed Tractor Zoom Pro Appraisals – a 100% digital application that allows Ziegler Ag to comprehensively manage its equipment cataloging, evaluation, and appraisals process – all in a single platform.

Standardizing the process & data collection

Bringing the cataloging, evaluation, and appraisal process into Tractor Zoom Pro Appraisals allows Zielger Ag to move away from juggling multiple platforms or spreadsheets, while also standardizing what data is ingested to inform appraisal values.

A standardized Make/Model list ensures the Ziegler Ag team has a clean approach to its data ingestion, not duplicating data based on incorrect data entry or missing information. Additionally, Tractor Zoom Pro Appraisals intelligently provides relevant attributes based on the equipment category or subcategory, enabling Ziegler Ag TMs to focus on collecting only the specific information essential for obtaining the best market value for their customers.

The Results

Since implementing Tractor Zoom Pro Appraisals and the mobile app into its evaluation and appraisal process, Ziegler Ag has removed seven steps from its previous process, equating to a 60% increase in time saved evaluating and appraising equipment.

Gain efficiencies, scale operations, and increase win rates with Tractor Zoom Pro Appraisals.

If your dealership is looking to increase appraisal win rates and scale sales operations without expanding headcount, Tractor Zoom Pro Appraisals seamlessly integrates the power of Tractor Zoom Pro equipment data with streamlined evaluation workflows and automations to optimize the equipment appraisal process, boost efficiency, and fuel business growth.

Download the full case study to see how Ziegler streamlined appraisals and how your dealership can do the same.