Pilot Episode: What Lies "Beyond the Hood"

Andy Campbell, Tractor Zoom’s Director of Insights, explains how his conversations with leaders in the ag equipment industry can educate and empower dealers to improve their business practices in order to grow and scale their business. Through rich storytelling and sharing the lessons learned from first-hand experience, those of peers in the industry, and thought leadership from books and industry mavens, listeners will get a well-rounded perspective on what has worked for veteran equipment dealers – as well as what hasn’t.

Andy also explains where the term “Beyond the Hood” comes from and how it relates to the prospective and proactive philosophy of this podcast. Join Andy Campbell and friends as they go “Beyond the Hood” and explore stories and discuss strategies to fuel dealer growth.

Key Takeaways

• Sharing the stories and strategies of veterans in the equipment industry can give modern dealers lessons in how to improve their business.
• Using technology in your dealership is foundational to progress and growth in this current changing landscape.
• When working on a piece of equipment, it is important to sometimes look up from the hood and plan for the challenges that lie ahead, BEYOND the hood.