Tractor Zoom Spring 2025 Data Insights & Market Trends Webinar

Turn your dealership's data into a real competitive advantage

A lot of dealerships are sitting on more data than they know what to do with. The challenge isn't collecting it — it's making it work for you. In this on-demand webinar, Tractor Zoom's Andy Campbell, Director of Insights, sits down with Hank Mandsager, Tractor Zoom's Lead Data Scientist, to talk through what it actually takes to build a data-driven organization — and how Tractor Zoom has done it themselves.

The session also covers spring 2025 supply and value trends across key equipment categories, so you get both the strategic framework and the market context to put it in.

Hosted by: Andy Campbell, Director of Insights, Tractor Zoom
Featuring: Hank Mandsager, Lead Data Scientist, Tractor Zoom
Originally aired: Spring 2025

What's Covered

• How to build a data strategy with clear, actionable steps — not just good intentions
• Lessons from Tractor Zoom's own experience setting up a data lake and data organization
• How to align your people, processes, and technology so data actually gets used\
• How to streamline your data systems to drive measurable business results
• Spring 2025 supply and value trends across self-propelled sprayers, row crop, 4WD, utility and compact tractors, and planters

Who Should Watch

This session is a great fit for dealer principals and operations leaders thinking about how to build a more data-driven dealership, as well as used equipment managers and sales teams looking to put market trend data to work in their everyday decisions.