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Who We Serve


The Tractor Zoom Solution Suite

Tractor Zoom

Market your used equipment to a growing audience of qualified buyers across the country, all for free and with little, if any, effort of your part.

Tractor Zoom PRO

Streamline and automate used equipment valuation and pricing decisions with the fastest growing, most transparent farm equipment and heavy machinery database.

Anvil PRO

Deliver a connected customer experience with the only scalable, dealership-specific CRM that seamlessly connects inventory, customer data, and operation workflows.

Explore the Tractor Zoom Solution Suite ▸

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Deliver a Connected Customer Experience with Anvil Pro

Work smarter, not harder with the only CRM and inventory management platform designed specifically for equipment dealerships, and powered by Salesforce – the world’s #1 CRM.

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Put your customers first

Anvil Pro doesn’t just store customer data; it places the customer at the core of your dealership operations. Every customer interaction is connected – from quotes to purchase history, service requests, and more – offering a comprehensive 360-degree view of their journey. With Anvil Pro, your team operates from a single source of truth, eliminating isolated record-keeping and duplicate data entry.

See How
dealership customer at the center of dealer operations
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Integrate your business systems

Custom integrations with dealership business systems like EQUIP, CDK, DIS, iKQ, JDSC, Tractor Zoom Pro, and others ensure customer data remains current, centralized, and readily available. This empowers all departments to utilize their time more effectively and make informed decisions without logging into multiple systems or for repetitive data entry.

Available Integrations

Automate your workflows

Anvil Pro is designed for dealers by people who understand dealers. Our out-of-the-box solutions are standardized for equipment dealership operations, with the flexibility to tailor each system to fit your workflows and processes. 

As we learn your dealership’s standard operating procedures (SOPs), we’ll recommend ways to digitize and optimize them through Anvil Pro’s intuitive workflows, reducing manual effort and increasing productivity.

Tractor Zoom dealer solutions schematic
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Scale your dealership

Anvil Pro provides the unique ability to easily scale your CRM, as your dealership expands, without worrying about infrastructure limitations. 

Our dedicated team of Customer Success Managers, Salesforce Administrators, and Implementation Specialists are committed partners in your success, ensuring that Anvil Pro evolves alongside your dealership’s needs.

Salesforce Benefits



Designed for the modern workforce, Iron Comps provides all the accuracy, efficiency, and profitability of a big data platform while still quickly adapting to a business’ preferred processes.


Sale data on heavy equipment is just that, data. Iron Comps provides value by translating data into actionable insights that can be leveraged to make profitable business decisions.

Discover Anvil Pro

See why today's dealers are choosing Anvil Pro to help streamline operations and deliver a connected customer experience.

MORE than just a CRM

Anvil Pro isn’t just a CRM tool; it’s a vertical software solution that your entire dealership can operate from. By placing your customers at the center of your operation and offering seamless integration with your existing systems, Anvil Pro ensures you get the most out of your resources.

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Inventory Management

Order to Cash

Trade Assessments

Sales Pipeline

Sales Targets

Marketing Requests

Anvil Pro customer testimonial

Forge your business into a digital powerhouse

Help your employees communicate better across departments. Coordinate your resources using one centralized platform across multiple locations. Anvil Pro saves time and improves efficiencies using built-in process automation. See how you can:

  • Give teams a shared view of every customer.
  • Keep your business data safe.
  • Make better decisions with built-in analytics.
  • Discover an affordable solution for any size company.
  • Access Anvil Pro anywhere, anytime.
  • Experience quick implementation and ongoing account support.


Used Equipment

Parts & Service

Finance & Accounting



Ready to see the #1 Salesforce solution for equipment dealers in action?

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7100 Westown Parkway, Suite 100, West Des Moines, IA 50266


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