See how Tractor Zoom solutions help organizations digitally transform their business to make more connected, streamlined, and data-driven decisions around farm equipment and heavy machinery.
Equipment Comps & Values
Equipment Market Trends
Equipment Marketing
Tractor Zoom AI
Equipment Lists
Equipment List App
Tractor Zoom leverages data and technology to empower business decisions. See how we're uniquely positioned to help your organization.
Equipment Dealerships
Farm Credit System
Ag Lenders
Auctioneers
Agriculture
Construction
From market trends to data-driven inventory management strategies, change management best practices, and more – Tractor Zoom has you covered.
Platforms
Solutions
Resources
Tractor Zoom
Market your used equipment to a growing audience of qualified buyers across the country, all for free and with little, if any, effort of your part.
Tractor Zoom PRO
Streamline and automate used equipment valuation and pricing decisions with the fastest growing, most transparent farm equipment and heavy machinery database.
Anvil PRO
Deliver a connected customer experience with the only scalable, dealership-specific CRM that seamlessly connects inventory, customer data, and operation workflows.
Explore the Tractor Zoom Solution Suite ▸
Work smarter, not harder with the only CRM and inventory management platform designed specifically for equipment dealerships, and powered by Salesforce – the world’s #1 CRM.
Anvil Pro doesn’t just store customer data; it places the customer at the core of your dealership operations. Every customer interaction is connected – from quotes to purchase history, service requests, and more – offering a comprehensive 360-degree view of their journey. With Anvil Pro, your team operates from a single source of truth, eliminating isolated record-keeping and duplicate data entry.
Custom integrations with dealership business systems like EQUIP, CDK, DIS, iKQ, JDSC, Tractor Zoom Pro, and others ensure customer data remains current, centralized, and readily available. This empowers all departments to utilize their time more effectively and make informed decisions without logging into multiple systems or for repetitive data entry.
Anvil Pro is designed for dealers by people who understand dealers. Our out-of-the-box solutions are standardized for equipment dealership operations, with the flexibility to tailor each system to fit your workflows and processes.
As we learn your dealership’s standard operating procedures (SOPs), we’ll recommend ways to digitize and optimize them through Anvil Pro’s intuitive workflows, reducing manual effort and increasing productivity.
Anvil Pro provides the unique ability to easily scale your CRM, as your dealership expands, without worrying about infrastructure limitations.
Our dedicated team of Customer Success Managers, Salesforce Administrators, and Implementation Specialists are committed partners in your success, ensuring that Anvil Pro evolves alongside your dealership’s needs.
Designed for the modern workforce, Iron Comps provides all the accuracy, efficiency, and profitability of a big data platform while still quickly adapting to a business’ preferred processes.
Sale data on heavy equipment is just that, data. Iron Comps provides value by translating data into actionable insights that can be leveraged to make profitable business decisions.
Anvil Pro isn’t just a CRM tool; it’s a vertical software solution that your entire dealership can operate from. By placing your customers at the center of your operation and offering seamless integration with your existing systems, Anvil Pro ensures you get the most out of your resources.
CRM
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Inventory Management
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Order to Cash
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Trade Assessments
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Sales Targets
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Marketing Requests
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Help your employees communicate better across departments. Coordinate your resources using one centralized platform across multiple locations. Anvil Pro saves time and improves efficiencies using built-in process automation. See how you can:
Sales
Used Equipment
Parts & Service
Finance & Accounting
Marketing
Leadership
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