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Platforms

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Who We Serve

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The Tractor Zoom Solution Suite

Tractor Zoom

Market your used equipment to a growing audience of qualified buyers across the country, all for free and with little, if any, effort of your part.

Tractor Zoom PRO

Streamline and automate used equipment valuation and pricing decisions with the fastest growing, most transparent farm equipment and heavy machinery database.

Anvil PRO

Deliver a connected customer experience with the only scalable, dealership-specific CRM that seamlessly connects inventory, customer data, and operation workflows.

Explore the Tractor Zoom Solution Suite ▸

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THE TRACTOR ZOOM SOLUTION SUITE

Scale your organization with Tractor Zoom

Empower your organization’s growth trajectory with Tractor Zoom’s powerful, industry-specific solution suite. Discover how our platforms revolutionize the way equipment dealers, financial institutions, auctioneers, and other industry leaders value and sell farm equipment and heavy machinery.

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Tractor Zoom Suite of Solutions


ANVIL PRO

Connect your entire dealership

Anvil Pro goes beyond traditional CRM systems, transforming a dealership's operations by digitizing internal workflows and unifying customer and inventory data. Experience a seamlessly connected experience that enhances efficiency and customer satisfaction.

Explore Anvil Pro
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TRACTOR ZOOM PRO

Streamline your value decisions

Harness the power of data and technology with Tractor Zoom Pro. Confidently make value and pricing decisions in today's dynamic market landscape. Stay ahead of the curve and drive profitability with precision and accuracy.

Explore Tractor Zoom Pro

TRACTOR ZOOM

Market your equipment

TractorZoom.com is an online equipment marketplace that serves over 400,000 buyers looking to find equipment from auctioneers and dealers like you.


Explore Tractor Zoom
desktop and mobile view of TractorZoom.com equipment search results

ACCURATE VALUES

SEAMLESS ADOPTION

Designed for the modern workforce, Iron Comps provides all the accuracy, efficiency, and profitability of a big data platform while still quickly adapting to a business’ preferred processes.

ACTIONABLE INSIGHTS

Sale data on heavy equipment is just that, data. Iron Comps provides value by translating data into actionable insights that can be leveraged to make profitable business decisions.

Trusted by over 900 organizations

WHO WE SERVE

Solutions for equipment dealerships, financial institutions, and more!

Tractor Zoom is a trusted partner for data, software, and technology solutions in the agriculture and construction industries. Our suite of industry-specific solutions is tailored to help you value, market, and turn equipment faster and more efficiently.

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Equipment Dealerships


From finding prospective buyers to closing deals, our vertically integrated solutions help equipment dealers facilitate faster equipment turn, enabling them to sell more units and maximize profitability.

See how we partner with dealerships
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Auctioneers

See how we partner with auctioneers
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Farm Credits

See how we partner with Farm Credits
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Ag Lenders

See how we partner with ag lenders
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“We can see how many leads are coming in, from where, which ones led to sales, and which ones we do better at converting. It’s information we never had before.” 

Joe Smith
Operations Manager
Wright Implement

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Read Case Study
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“What would take me 3 hours to do on my own, I can do in about 30 seconds [with Tractor Zoom Pro]."

Josh Martin
Used Equipment Manager
Atlantic Tractor


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Read Case Study
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“Out of all systems out there, Anvil was the right move for United Ag & Turf.”

Brian Marshall
Corporate Systems Director
United Ag & Turf


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Read Case Study

Ready to scale? See where a demo can take you.

Take the next step towards growth and success with Tractor Zoom. Contact us today to learn more about how our solution suite can propel your organization forward.

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