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Who We Serve

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The Tractor Zoom Solution Suite

Tractor Zoom

Market your used equipment to a growing audience of qualified buyers across the country, all for free and with little, if any, effort of your part.

Tractor Zoom PRO

Streamline and automate used equipment valuation and pricing decisions with the fastest growing, most transparent farm equipment and heavy machinery database.

Anvil PRO

Deliver a connected customer experience with the only scalable, dealership-specific CRM that seamlessly connects inventory, customer data, and operation workflows.

Explore the Tractor Zoom Solution Suite ▸

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man holding mobile phone in front of skid steer

EQUIPMENT COMPS & VALUATIONS

Quickly and Confidently Calculate Accurate Values

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HOW YOU BENEFIT

Easily find relevant comps to your unique search

Manual searches for comparable equipment sales across dissimilar sources waste time and risk introducing inaccurate data for your valuation process. By aggregating quality-assured used equipment data from over 65% of the auction and dealer market in the U.S., Tractor Zoom Pro has become a tool dealers, auctioneers, and ag lending institutions trust to deliver the most relevant comparables and real-time equipment values.

One source of truth

Our proprietary database has all the high-quality data you need to make a decision. Powered by actual dealer and auctioneer data, we have the largest depth and volume of equipment comparables on all types of heavy machinery.

desktop screen of Tractor Zoom Pro equipment search of John Deere 4440

desktop view of Tractor Zoom equipment search auction average price and dealer listing average price

Extra customization

Select comps, filter specs, or prioritize model-specific attributes to tailor your values or align with internal valuation processes.

Comprehensive search

Match Search enables you to quickly and easily find equipment comps and sale results you need, based on your exact equipment specs.

Save repeat search parameters to efficiently populate results you regularly look for and revisit completed searches made within one calendar day using the Recent Search feature.

desktop animation of Tractor Zoom Pro equipment comps search

ACCURATE VALUES

SEAMLESS ADOPTION

Designed for the modern workforce, Iron Comps provides all the accuracy, efficiency, and profitability of a big data platform while still quickly adapting to a business’ preferred processes.

ACTIONABLE INSIGHTS

Sale data on heavy equipment is just that, data. Iron Comps provides value by translating data into actionable insights that can be leveraged to make profitable business decisions.