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The Tractor Zoom Solution Suite

Tractor Zoom

Market your used equipment to a growing audience of qualified buyers across the country, all for free and with little, if any, effort of your part.

Tractor Zoom PRO

Streamline and automate used equipment valuation and pricing decisions with the fastest growing, most transparent farm equipment and heavy machinery database.

Anvil PRO

Deliver a connected customer experience with the only scalable, dealership-specific CRM that seamlessly connects inventory, customer data, and operation workflows.

Explore the Tractor Zoom Solution Suite ▸

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farmer talking to dealer about trade assessment

APPRAISALS & TRADE ASSESSMENTS

Boost Appraisal Efficiency & Accuracy

With Tractor Zoom appraisal and trade assessment solutions, you can streamline trade assessments seamlessly from field to sale.

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Watch Overview

HOW YOU BENEFIT

Build efficiency at scale

Scale your dealership’s trade assessments without adding headcount. Tractor Zoom simplifies the appraisal process by providing comprehensive solutions that leverage data and technology, helping eliminate bottlenecks for your team and maximizing your win rate potential.

Streamline your trade assessment workflow

Centralize key equipment and market data points in one location for quicker evaluations.
Eliminate redundant data entry by automatically updating forms and records attached to a deal in one location.
Focus on other revenue-generating tasks like inventory repricing and enhanced customer service with the extra time you save.

Improve appraisal accuracy to boost margin

Access real-time pricing data from industry-leading sources such as MachineFinder™ Pro, Tractor Zoom Pro, and others.
Adjust pricing on current inventory based on market conditions or other factors leveraging Anvil Pro-generated inventory price-adjustment reports.

Gain a competitive edge to maximize win rates

Enhance the overall customer experience by reducing trade-in wait times – customers appreciate businesses that respect their time and make transactions smooth and convenient.
Attract more customers with a seamless trade-in experience, setting your dealership apart from competitors.

Anvil Pro inventory detail view on desktop device

ACCURATE VALUES

SEAMLESS ADOPTION

Designed for the modern workforce, Iron Comps provides all the accuracy, efficiency, and profitability of a big data platform while still quickly adapting to a business’ preferred processes.

ACTIONABLE INSIGHTS

Sale data on heavy equipment is just that, data. Iron Comps provides value by translating data into actionable insights that can be leveraged to make profitable business decisions.