The Farm Credit System and other ag lenders use Market Trends to keep a pulse on equipment supply and more importantly, changing values. By gauging where the market is headed on a more consistent basis, they’re able to better manage their risk and identify if the market has changed enough to warrant a re-evaluation of their clients’ balance sheets. 

For equipment dealers, the insights obtained from Market Trends allow them to get out of the weeds of managing their wash-out cycle by valuing individual pieces of equipment. Market Trends provides these dealers a macro or micro view of the entire market, from exploring the high-level trend of combine values to specific sale performance of a new sprayer model. Our Tractor Zoom Pro dealers can now determine where supply sits, how fast it’s moving, at what value it’s listed, and where gluts might exist. Now they can confidently set long-term strategy, manage what units they bring in, and determine how they can more effectively turn them.