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Who We Serve

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The Tractor Zoom Solution Suite

Tractor Zoom

Market your used equipment to a growing audience of qualified buyers across the country, all for free and with little, if any, effort of your part.

Tractor Zoom PRO

Streamline and automate used equipment valuation and pricing decisions with the fastest growing, most transparent farm equipment and heavy machinery database.

Anvil PRO

Deliver a connected customer experience with the only scalable, dealership-specific CRM that seamlessly connects inventory, customer data, and operation workflows.

Explore the Tractor Zoom Solution Suite ▸

man looking at computer screen of Tractor Zoom Pro equipment search results

MARKET TRENDS

Transform Equipment Supply Data Into Actionable Insights

Market Trends in Tractor Zoom Pro leverages over $67B of used equipment sale data, with over $1B added monthly, to deliver micro and macro-scale insights that help users stay vigilant against market volatility.

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HOW YOU BENEFIT

Implement informed business decisions

When evaluating how the used equipment market is moving and how it will affect your organization, scouring conflicting and disordered resources on the internet takes too much time and accessing only first-party data often results in a skewed picture of reality.

Tractor Zoom Pro Market Trends is our fast-growing, transparent database of heavy equipment sale data users harness to quickly pinpoint the strength of the market, what it’s doing, where it’s going, and even where inventory sits in the market from an hour, year, or cost-per-hour range, and more.

Uncover insights

Monitor the market at a category or subcategory level, then drill into individual models in your regions to make apples-to-apples comparisons.

desktop view of Tractor Zoom Pro Market Trends average price by hour range report

desktop view of Tractor Zoom Pro Market Trends tractor used equipment index

Manage risk

Farm Credits and other ag lenders keep a pulse on equipment supply and changing values on a consistent basis to manage their risk and identify changes that warrant a re-evaluation of clients’ balance sheets.

Take action quickly

Capitalize on inventory opportunities or prevent challenges before they happen with data in real time, not what happened last month or last quarter.

desktop view of Tractor Zoom Pro Market Trends listed by state report

desktop animation of Tractor Zoom Pro Market Trends within inventory details

Set long-term strategy

Tractor Zoom Pro equipment dealers can determine where supply sits, how fast it’s moving, its listed value, and where gluts might exist. Now they can confidently build strategy, manage what units they bring in, and determine how they can more effectively turn them.

ACCURATE VALUES

Backed by over $67B of used equipment sales, Iron Comps is the only valuation and pricing platform providing real-time data to ensure decisions are based on current market conditions.

SEAMLESS ADOPTION

Designed for the modern workforce, Iron Comps provides all the accuracy, efficiency, and profitability of a big data platform while still quickly adapting to a business’ preferred processes.

ACTIONABLE INSIGHTS

Sale data on heavy equipment is just that, data. Iron Comps provides value by translating data into actionable insights that can be leveraged to make profitable business decisions.