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Platforms

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Who We Serve

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The Tractor Zoom Solution Suite

Tractor Zoom

Market your used equipment to a growing audience of qualified buyers across the country, all for free and with little, if any, effort of your part.

Tractor Zoom PRO

Streamline and automate used equipment valuation and pricing decisions with the fastest growing, most transparent farm equipment and heavy machinery database.

Anvil PRO

Deliver a connected customer experience with the only scalable, dealership-specific CRM that seamlessly connects inventory, customer data, and operation workflows.

Explore the Tractor Zoom Solution Suite ▸

man in glasses and hat looking at computer

MARKETING REQUESTS

Track and Manage Inbound Marketing Leads

Centralize the intake of leads into the sales pipeline, set rules for response times and escalation, and track the status of each marketing request.

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HOW YOU BENEFIT

Refine inbound marketing strategies for better engagement and ROI

Disconnected business systems make it difficult to track marketing requests and their outcomes. Anvil Pro supports seamless integration of third-party marketing leads into the dealership’s sales pipeline. The inbound sales dashboard is a real-time view of the sales funnel where you can easily follow the status of every inbound lead and improve conversion rates and ROI from all outside marketing investments.

Processing marketing requests

  • Streamline the process by centralizing and categorizing incoming requests.
  • See a comprehensive view of all incoming traffic and opportunities.
  • Identify and convert the right leads into actual opportunities.
desktop view of Anvil Pro Marketing Requests
man in office looking at laptop

Assigning leads

  • Streamline lead distribution to accelerate response times and improve team productivity.
  • Automatically assign leads to the right team member.
  • Add leads from existing customers directly to their accounts and automatically notify the sales rep.

Tracking leads

  • Inbound Sales Dashboard displays a real-time snapshot of your entire sales funnel.
  • Monitor the status of each inbound lead (in progress, completed, etc.).
  • Track the time each lead spends in each stage
  • Ensure every lead gets a timely response using automated escalation rules.
desktop view of Anvil Pro lead report

ACCURATE VALUES

SEAMLESS ADOPTION

Designed for the modern workforce, Iron Comps provides all the accuracy, efficiency, and profitability of a big data platform while still quickly adapting to a business’ preferred processes.

ACTIONABLE INSIGHTS

Sale data on heavy equipment is just that, data. Iron Comps provides value by translating data into actionable insights that can be leveraged to make profitable business decisions.

Marketing Requests in Action

See how Marketing Requests helps refine inbound marketing strategies for better engagement and increased ROI.

customer quote on converting more leads from Joe Smith at Wright Implement
Read Case Study

ADDITIONAL RESOURCES

Explore these resources for greater lead management

FREQUENTLY ASKED QUESTIONS

Learn how Marketing Requests helps you invest your time following the right leads

How can I quickly and accurately assign incoming leads to my sales team?

How do I know if my sales team is following up on their marketing leads?

We list equipment on several third-party sources. How do I know which ones are the most effective?

Leverage Anvil Pro Marketing Requests to make confident decisions.

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