Platforms
Solutions
Resources
The Tractor Zoom Solution Suite
Tractor Zoom
Market your used equipment to a growing audience of qualified buyers across the country, all for free and with little, if any, effort of your part.
Tractor Zoom PRO
Streamline and automate used equipment valuation and pricing decisions with the fastest growing, most transparent farm equipment and heavy machinery database.
Anvil PRO
Deliver a connected customer experience with the only scalable, dealership-specific CRM that seamlessly connects inventory, customer data, and operation workflows.
Explore the Tractor Zoom Solution Suite ▸
MARKETING REQUESTS
Track and Manage Inbound Marketing Leads
Centralize the intake of leads into the sales pipeline, set rules for response times and escalation, and track the status of each marketing request.
HOW YOU BENEFIT
Refine inbound marketing strategies for better engagement and ROI
Disconnected business systems make it difficult to track marketing requests and their outcomes. Anvil Pro supports seamless integration of third-party marketing leads into the dealership’s sales pipeline. The inbound sales dashboard is a real-time view of the sales funnel where you can easily follow the status of every inbound lead and improve conversion rates and ROI from all outside marketing investments.
Processing marketing requests
- Streamline the process by centralizing and categorizing incoming requests.
- See a comprehensive view of all incoming traffic and opportunities.
- Identify and convert the right leads into actual opportunities.
Assigning leads
- Streamline lead distribution to accelerate response times and improve team productivity.
- Automatically assign leads to the right team member.
- Add leads from existing customers directly to their accounts and automatically notify the sales rep.
Tracking leads
- Inbound Sales Dashboard displays a real-time snapshot of your entire sales funnel.
- Monitor the status of each inbound lead (in progress, completed, etc.).
- Track the time each lead spends in each stage
- Ensure every lead gets a timely response using automated escalation rules.
ACCURATE VALUES
SEAMLESS ADOPTION
Designed for the modern workforce, Iron Comps provides all the accuracy, efficiency, and profitability of a big data platform while still quickly adapting to a business’ preferred processes.
ACTIONABLE INSIGHTS
Sale data on heavy equipment is just that, data. Iron Comps provides value by translating data into actionable insights that can be leveraged to make profitable business decisions.
Marketing Requests in Action
See how Marketing Requests helps refine inbound marketing strategies for better engagement and increased ROI.
ADDITIONAL RESOURCES
Explore these resources for greater lead management
FREQUENTLY ASKED QUESTIONS
Learn how Marketing Requests helps you invest your time following the right leads
How can I quickly and accurately assign incoming leads to my sales team?
›
How do I know if my sales team is following up on their marketing leads?
›
We list equipment on several third-party sources. How do I know which ones are the most effective?
›
Leverage Anvil Pro Marketing Requests to make confident decisions.
Tractor Zoom Solution Suite
Comprehensive Solutions to Empower Organizations
7100 Westown Parkway, Suite 100, West Des Moines, IA 50266
Copyright © 2024 Tractor Zoom Inc. All Rights Reserved
