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The Tractor Zoom Solution Suite

Tractor Zoom

Market your used equipment to a growing audience of qualified buyers across the country, all for free and with little, if any, effort of your part.

Tractor Zoom PRO

Streamline and automate used equipment valuation and pricing decisions with the fastest growing, most transparent farm equipment and heavy machinery database.

Anvil PRO

Deliver a connected customer experience with the only scalable, dealership-specific CRM that seamlessly connects inventory, customer data, and operation workflows.

Explore the Tractor Zoom Solution Suite ▸

Connect Your Dealership With Anvil Pro’s Integrated Platform

Streamline operations, enhance sales and marketing strategies, and prepare for growth with the only dealer intelligence platform built specifically for equipment dealerships.

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Put your customers first

Anvil Pro doesn’t just store customer data; it puts the customer at the core of your dealership operations. Because every customer interaction is connected – from quotes to purchase history, service requests, and more – you get a 360-degree view of their journey. With Anvil Pro, all departments operate from a single source of truth, eliminating errors caused by isolated record-keeping and empowering informed decisions that enhance the customer experience.

dealership customer at the center of dealer operations

Integrate your systems

With standard integrations for third-party systems like EQUIP, CDK, DIS, iKQ, JDSC, Tractor Zoom Pro, and more, you can be sure that your customer and business data remains current, centralized, and easy to access. This “dealer intelligence” provides real-time visibility and enables management of customer, quote, inventory, and DMS data without navigating between multiple systems or spreadsheets.

See All System Integrations Available Integrations

Automate your workflows

With out-of-the-box automations for key processes and reports, Anvil Pro empowers your dealership's teams to work smarter and streamline sales and operations – from prospecting and quoting to trade assessments, final invoicing, and PO settlement – without increasing overhead costs.

Regardless of your dealership’s size or established processes, Anvil Pro enhances efficiency across all departments, freeing up time for critical tasks like repricing and lead follow-ups, which are essential for growing market share.

**Scale your dealership**

Unlike other dealership software, Anvil Pro scales with your expanding dealership’s operations, eliminating worries about limited infrastructure or data storage. The Anvil Pro platform is powered by Salesforce, which means you are aligning with a sales and operations management platform trusted by thousands of equipment dealerships.

From onboarding and implementation to additional configurations, our Tractor Zoom Success Team guides you every step of the way, ensuring you get the maximum value from our solutions and are equipped with a clear roadmap for ongoing growth and improvement. As we learn your dealership’s standard operating procedures (SOPs), we’ll recommend ways to digitize and optimize them through Anvil Pro’s intuitive workflows, reducing manual effort and increasing productivity.

Salesforce Benefits

ACCURATE VALUES

SEAMLESS ADOPTION

Designed for the modern workforce, Iron Comps provides all the accuracy, efficiency, and profitability of a big data platform while still quickly adapting to a business’ preferred processes.

ACTIONABLE INSIGHTS

Sale data on heavy equipment is just that, data. Iron Comps provides value by translating data into actionable insights that can be leveraged to make profitable business decisions.

Discover Anvil Pro

See why today's dealers are choosing Anvil Pro to help streamline operations and deliver a connected customer experience.

Sell your entire dealership with Anvil Pro

Anvil Pro goes well beyond the capabilities of a CRM system providing a dealer intelligence platform that allows you to “sell your entire dealership.” By placing your customers at the center of your operation and seamlessly integrating with your existing systems, Anvil Pro improves sales processes, streamlines operations, and ensures you get the most out of your resources.

animated banner for doing more with Anvil Pro

Dealer CRM

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Inventory Management

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Order to Cash

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Trade Assessments

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Sales Pipeline

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Sales Targets

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Marketing Requests

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Forge your business into a digital powerhouse

Help your employees communicate better across departments. Coordinate your resources using one centralized platform across multiple locations. Anvil Pro saves time and improves efficiencies using built-in process automation. Learn how Anvil Pro helps solve some common challenges faced at dealerships: