Platforms
Solutions
Resources
The Tractor Zoom Solution Suite
Tractor Zoom
Market your used equipment to a growing audience of qualified buyers across the country, all for free and with little, if any, effort of your part.
Tractor Zoom PRO
Streamline and automate used equipment valuation and pricing decisions with the fastest growing, most transparent farm equipment and heavy machinery database.
Anvil PRO
Deliver a connected customer experience with the only scalable, dealership-specific CRM that seamlessly connects inventory, customer data, and operation workflows.
Explore the Tractor Zoom Solution Suite ▸
ANVIL VS. CUSTOMERTRAX
Make the Switch to Anvil Pro: The Intelligent Choice for Equipment Dealerships
Discover why dealerships are switching to Anvil Pro, the only dealership intelligence platform that goes beyond CRM and inventory management by integrating all your systems, automating operations, and delivering deep insights into your customers, your inventory, and your entire organization.
With Anvil Pro, you get the connected data and advanced tools to capture more leads, close more sales, and grow your market share.
Fuel your dealership’s growth with Anvil Pro today. ▼
ACCURATE VALUES
SEAMLESS ADOPTION
Designed for the modern workforce, Iron Comps provides all the accuracy, efficiency, and profitability of a big data platform while still quickly adapting to a business’ preferred processes.
ACTIONABLE INSIGHTS
Sale data on heavy equipment is just that, data. Iron Comps provides value by translating data into actionable insights that can be leveraged to make profitable business decisions.
Platform Considerations: Anvil Pro vs. CustomerTRAX
Anvil Pro is built to support your dealership's growth with advanced intelligence capabilities, ensuring you stay ahead in a dynamic market. Unlike CustomerTRAX, which is limited by its proprietary code and basic CRM functionalities, Anvil Pro empowers dealerships with data-driven insights, seamless scalability, and extensive configurability—all without the need for custom coding.
BRAND
CustomerTRAX
Configuration & Scalability
Outstanding
Acceptable
Integrations
Outstanding
Acceptable
Data Management & Security
Outstanding
Acceptable
Mobile Access
Outstanding
Unacceptable
User Experience & Training
Outstanding
Acceptable
BRAND
Customer
TRAX
Configuration & Scalability
Outstanding
Acceptable
Integrations
Outstanding
Acceptable
Data Management & Security
Outstanding
Acceptable
Mobile Access
Outstanding
Unacceptable
User Experience & Training
Outstanding
Acceptable
PROVEN TRACK RECORD
3 reasons to switch from CustomerTRAX to Anvil Pro
Intelligence-driven solutions for your dealership
CustomerTRAX (formerly Handle 2.0) offers limited user configuration, which restricts your ability to adapt quickly to changing market conditions. Anvil Pro, on the other hand, is designed to deliver intelligence across your entire operation—from quoting and trade assessments to PO fulfillment and beyond. With Anvil Pro, your dealership can manage basic and advanced configurations internally, while Tractor Zoom’s expert team ensures that the platform aligns perfectly with your unique needs. This intelligence-driven approach ensures better decision-making, greater agility, and maximum value.
A unified intelligence platform for enhanced performance
Why juggle multiple platforms when Anvil Pro can unify your CRM, inventory management, trade evaluations, and dealership intelligence into a single, cohesive system? Unlike CustomerTRAX's fragmented user experience, Anvil Pro breaks down departmental silos and delivers a comprehensive view of your customers, inventory, and operations. This unified intelligence boosts efficiency, enhances customer satisfaction, and positions your dealership to thrive in today’s competitive market.
Partnership focused on strategic success
While CustomerTRAX and other CRM providers may fall short on customer service, Tractor Zoom’s commitment to your dealership’s success is unwavering. Our Tractor Zoom Success team doesn’t just support implementation; we serve as strategic partners throughout your journey, helping you leverage Anvil Pro’s intelligence capabilities to drive growth, optimize operations, and ensure long-term success. With ongoing support and tailored insights, we’re dedicated to helping your dealership achieve its full potential.
See why over 600 dealer locations use Anvil Pro to help fuel their dealership growth. Request your free demo of Anvil Pro today!
Tractor Zoom Solution Suite
Comprehensive Solutions to Empower Organizations
7100 Westown Parkway, Suite 100, West Des Moines, IA 50266
Copyright © 2024 Tractor Zoom Inc. All Rights Reserved
