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Who We Serve

Resources

Request Demo

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Platforms

Solutions

Who We Serve

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The Tractor Zoom Solution Suite

Tractor Zoom

Market your used equipment to a growing audience of qualified buyers across the country, all for free and with little, if any, effort of your part.

Tractor Zoom PRO

Streamline and automate used equipment valuation and pricing decisions with the fastest growing, most transparent farm equipment and heavy machinery database.

Anvil PRO

Deliver a connected customer experience with the only scalable, dealership-specific CRM that seamlessly connects inventory, customer data, and operation workflows.

Explore the Tractor Zoom Solution Suite ▸

OUR SOLUTIONS

Helping leaders make more data-driven decisions

Iron Comps leverages the power of the fastest-growing, most transparent equipment database. Our solutions not only help streamline and automate used equipment valuation and pricing decisions, they also instill confidence with transparency and traceability into actual comparable sales.

Whether it’s accessing over $38B of real-time equipment comps and sale values, the intuitive user experience, assistance proactively identifying at-risk equipment, or simply partnering with a team that actively listens to their needs, over 760 dealer locations around the country have come to trust Tractor Zoom Pro to confidently catalog, appraise, and optimize equipment pricing strategies.

See what dealers have to say about Tractor Zoom Pro

Navigate used equipment valuations with confidence

Kevin Vandervort, Used Equipment Manager at Hoober, Inc, shares his secret to success. “At Hoober, we use Tractor Zoom because of the data.”

For Kevin, accuracy in pricing is non-negotiable and Tractor Zoom Pro offers reliable information that helps him make decisions without a second thought.

“The Tractor Zoom team is awesome.”

At Tractor Zoom, we strive to make our products easy to use and our team easy to work with. It’s feedback like this from Allen Miller, Remarketing Manager for CLAAS North America, that keeps us eager to address more pain points, solve more industry challenges, and keep listening to our clients.

We've only been working with Tractor Zoom for a month and already realize the value of their data because it's transparent and provides confidence in our decisions.

– Dave Gibson, H&R Agri-Power

I’d recommend it to anybody who is buying or selling used equipment or any kind of dealer. It has been really good for us valuing trades.

– Austin Boyd, Boyd and Sons Machinery

What would take me 3 hours to do on my own, I can do in about
30 seconds here."

– Josh Martin, Atlantic Tractor

Data-driven pricing decisions

“What I like about the way [Tractor Zoom Pro] is set up is that you get the retail side and the auction side, and those two things put together…you can't really find that in the way that they have it laid out in any other place.”

Ease of use

When you’re dealing with dozens of evaluations day in and day out, efficiency matters. That is why experts like Bryan Barton, Used Equipment Manager at TriGreen Equipment, leverage Tractor Zoom Pro daily.

“[Tractor Zoom Pro] is user friendly and lets me get to the data I need quickly.”

Tractor Zoom enables us to analyze our own sales and understand that versus the whole market.

– Trent Giles, KanEquip

We track our own {data}, but we’ve partnered with Tractor Zoom to track trends earlier than we used to and react faster.

– Duane Kautzman, Hutson, Inc.

The best part of working with the Tractor Zoom team is the attention to detail and listening to the customer. They're very nimble, very easy to work with, very accessible.

– Monty Wiertzema, Zielger Ag

Get to decision faster

Get to the data you need to make decisions quickly and confidently. See why Cody Leiter, Sales Analyst at Stotz Equipment, leverages Tractor Zoom Pro Inventory and Market Trends for pricing optimizations. He says, “When it comes to finding information quickly, it’s super fast. I can locate any type of equipment I need within minutes.”

Listening to the customer

Listening to understand has become one of our company's key values because when we actively listen, we truly learn our customers and each others' goals, needs, and expectations.

To live in that value and hear that our customers also experience it from us is the reason we continue to be passionate about developing solutions that not only meet our customer's needs but exceed them.