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The Tractor Zoom Solution Suite

Tractor Zoom

Market your used equipment to a growing audience of qualified buyers across the country, all for free and with little, if any, effort of your part.

Tractor Zoom PRO

Streamline and automate used equipment valuation and pricing decisions with the fastest growing, most transparent farm equipment and heavy machinery database.

Anvil PRO

Deliver a connected customer experience with the only scalable, dealership-specific CRM that seamlessly connects inventory, customer data, and operation workflows.

Explore the Tractor Zoom Solution Suite ▸

Anvil Pro logo

Deliver a Connected Customer Experience with Anvil Pro

Work smarter, not harder with the only CRM and inventory management platform designed specifically for equipment dealerships, and powered by Salesforce – the world’s #1 CRM.

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ACCURATE VALUES

SEAMLESS ADOPTION

Designed for the modern workforce, Iron Comps provides all the accuracy, efficiency, and profitability of a big data platform while still quickly adapting to a business’ preferred processes.

ACTIONABLE INSIGHTS

Sale data on heavy equipment is just that, data. Iron Comps provides value by translating data into actionable insights that can be leveraged to make profitable business decisions.

Discover Anvil Pro

See why today's dealers are choosing Anvil Pro to help streamline operations and deliver a connected customer experience.

Dealer solutions to enhance every process at your dealership

Anvil Pro’s integrated solutions are tailor-made to improve efficiency, enhance productivity, and foster customer loyalty at your dealership. 

Dealer CRM:
Manage all customer data and interactions in one place.

Inventory Manager:
Easily track, search, and manage your dealership’s inventory.

Sales Pipeline:
Organize your sales pipeline on a user-friendly visual board.

Order to Cash:
Bring deals to settlement faster with automations and integrations.

Marketing Requests:
Centralize the management of inbound marketing leads. 

Sales Targets:
Automate and monitor your sales team’s objectives.

Trade Assessments:
Leverage consolidated market data to streamline the trade-in process.


Why is investing in software a good decision for my dealership?

Although many equipment dealers view new software as merely an expense rather than an opportunity, for modern dealerships, using the right software has proven benefits. As our ROI calculator demonstrates, there are measurable financial advantages of investing in a platform like Anvil Pro. 

With the improved efficiency, visibility, and actionable insights made possible by this software, dealerships have several avenues at their disposal to improve turn rate, enhance marketing and sales effectiveness, and foster customer loyalty – all of which lead to increased dealership profitability.

Still not convinced? Read more below about how investing in integrated dealership software like Anvil Pro can enhance every aspect of your operations and raise your bottom line, even in an unstable market. 

Learn more about how Anvil Pro can bring a solid return on investment for your dealership.

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