Episode 10 | Leo Johnson
POWERED BY THE FASTEST GROWING, MOST TRANSPARENT FARM EQUIPMENT AND HEAVY MACHINERY DATABASE
Leo Johnson, former owner of Johnson Tractor and current consultant for the Machinery Advisors Consortium (MAC), discusses the growth and succession planning of his dealership. He shares his experience of acquiring underperforming dealerships in good farming areas and the importance of having capable employees. He discusses the risks involved in growth, the need for strong processes and systems, the significance of developing relationships with both employees and customers, and the role of acquisitions in expanding a dealership. Leo provides insights into what makes a dealership attractive for acquisition and the challenges faced by single-store operations.
While sharing his advice on succession planning and dealership growth, he emphasizes the importance of building bench strength and developing a strong sales department. He also discusses key financial metrics to consider, such as return on sales, debt to equity ratio, and inventory turn. Johnson highlights the need for honesty and transparency in business dealings and the importance of remarketing used equipment effectively, stressing the value of continuous improvement and always preparing the business to be saleable.
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Leo Johnson started selling farm equipment at the retail level in 1978 while working for a single store International Harvester dealership in Clinton, WI. After acquiring 50% ownership, Leo grew Johnson Tractor to a five-store complex, exceeding $140MM annual sales with over 100 employees. Johnson Tractor is now a nine-store dealership selling Case IH, Kubota, and New Holland machinery. Leo retired in 2021 and continues to farm approximately 1,000 acres of corn and soybeans in southern Wisconsin. He has been active in industry leadership positions in the local, regional, and national levels and is currently an advisor for Machinery Advisors Consortium.
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