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Who We Serve

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The Tractor Zoom Solution Suite

Tractor Zoom

Market your used equipment to a growing audience of qualified buyers across the country, all for free and with little, if any, effort of your part.

Tractor Zoom PRO

Streamline and automate used equipment valuation and pricing decisions with the fastest growing, most transparent farm equipment and heavy machinery database.

Anvil PRO

Deliver a connected customer experience with the only scalable, dealership-specific CRM that seamlessly connects inventory, customer data, and operation workflows.

Explore the Tractor Zoom Solution Suite ▸

Beyond the Hood

With Tractor Zoom

Stories and strategies to fuel equipment dealership innovation.

Latest Episode: December 16, 2024

Hosted by
Andy Campbell

Hosted by Andy Campbell

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Episodes

Texas Tough: Moving Equipment After Hurricanes & Economic Downturn | Brad Crist

Brad Crist, Used Equipment Manager at Shoppa’s Farm Equipment, speaks with Andy about challenges in the ag industry and explains the unique needs and demands of Texas farmers.

December 16, 2024 

Ag Economy Insights and a Data-Forward 2025 | Kyle McMahon

Andy and Kyle McMahon, CEO of Tractor Zoom, discuss technology in agriculture, the importance of data in decision-making, and the state of the ag equipment industry.

December 4, 2024 

AGCO Used Equipment Outlook in the Southeast | John Hoffmann

Atlantic and Southern Equipment UEM John Hoffmann discusses the state of the used equipment market, highlighting challenges faced by dealerships, especially AGCO dealers.

October 28, 2024 

Data Strategy 101 for Equipment Dealers | Timothy Johnson

Timothy Johnson, founder of Carpe Factum, joins Andy to discuss the use of data at equipment dealerships to gain insights and inform decision-making.

October 7, 2024 

Kubota Dealer & Technology Leader River Valley Tractor | Taylor Carlow

Andy and Taylor discuss residential, construction, and ag Kubota equipment, which are key markets for River Valley Tractor, and how a CRM streamlines workflow for the dealership.

September 13, 2024 

Titan Machinery Used Equipment Management in 2024 & Beyond | Don Aberle

Titan Machinery Senior Manager of Used Equipment & Inside Sales Don Aberle discusses the challenges in the used equipment market and how data, financing, and technology influence equipment value and inventory management.

November 13, 2024 

Why “Beyond the Hood”?

“Beyond the Hood” is an expression shared with us by a veteran of the equipment sales industry. It refers to the need to take a break when working under the hood to look up and plan for the challenges that lie ahead. Tractor Zoom lives and breathes this philosophy because innovation in the ag equipment landscape is always moving forward.

Join Andy Campbell, Tractor Zoom’s Director of Insights, as he breaks down current and future issues facing large equipment dealers. In conversations with industry experts and leaders, he’ll go “beyond the hood” and discuss stories, strategies, and experiences that your dealership can use to improve efficiency, maximize revenue, and succeed in an increasingly competitive market.

Meet your Host

Andy Campbell is the Director of Insights at Tractor Zoom. Andy regularly works with equipment dealers and others in the industry to listen, learn, and share crucial insights about trends in sales, supply, and pricing. He is passionate about helping dealers make informed decisions about their business. 

As host of the Beyond the Hood podcast, Andy brings his diverse and colorful experience to create engaging conversations. As a past consultant, college coach, and professor of business management, Andy leverages these experiences to engage his guests at a deeper level to better inform and entertain our equipment dealership audience about critical aspects of their business and life. In his current role as Director of Insights with Tractor Zoom, Andy’s access to the most current equipment pricing and supply trends will keep listeners tuned in to trending equipment and agriculture-related topics.

ACCURATE VALUES

Backed by over $69B of used equipment sales, Iron Comps is the only valuation and pricing platform providing real-time data to ensure decisions are based on current market conditions.

SEAMLESS ADOPTION

Designed for the modern workforce, Iron Comps provides all the accuracy, efficiency, and profitability of a big data platform while still quickly adapting to a business’ preferred processes.

ACTIONABLE INSIGHTS

Sale data on heavy equipment is just that, data. Iron Comps provides value by translating data into actionable insights that can be leveraged to make profitable business decisions.

Learn how the Tractor Zoom solution suite unlocks your dealership’s potential.

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