A fifth-generation farmer from Tekama, Nebraska, Quentin Connealy (who also goes by “Q Connealy” on his social media channels) discusses his farming operation and the importance of building strong relationships with dealers. Stressing the value of dealers having in-depth knowledge of a farmer's specific operation and equipment needs, he also addresses related factors that make a dealership great, such as providing education on new farming technologies, alerts for available equipment, maintenance and repair services, precision training and advice, and competitive financing options. Q provides examples of exceptional customer service he has personally experienced, including a dealer running a combine for a farmer and providing prompt delivery of a windshield to a customer. 

Later in the conversation, Connealy highlights the importance of good communication and relatability in farmer-dealer relationships. He discusses the role of feedback loops and intentional communication between dealerships and farmers, and he emphasizes the value of trust, respect, and efficiency in building long-term partnerships. Quentin also mentions the impact of pricing and financing on purchasing decisions, highlighting the need for careful financial planning during tighter economic times. He shares his perspective on community involvement and the role of local presence in building strong relationships. Connealy concludes by discussing the significance of specific technology, such as the John Deere Operations Center, among others, in improving farm efficiency and productivity.