Andy Campbell and Timothy Johnson discuss the importance of using data in dealerships and the challenges that arise from data management. Johnson emphasizes the need for data to enable action or decision-making and highlights the importance of data integrity and credibility to getting accurate information and making informed decisions. 

Johnson also discusses the role of data in acquisitions and the challenges of getting people to understand the need for a data strategy. He emphasizes the importance of data cleanup and the need for processes to prevent dirty data from entering the dealership’s systems, especially in regards to the role of third-party data and the opportunities it presents for acting on the insights. Johnson stresses the importance of considering the human aspects of data and the need for adoption and buy-in from employees within the organization for new software to be employed effectively. 

Finally, Johnson discusses the future of data management, including the use of AI and opportunities to apply similar technology in the aftermarket and used equipment market. He stresses that the challenges of data privacy, protection, and regulation are real and that dealerships should stay aware and up-to-date on current guidelines and best practices.