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Episode 16 | Don Aberle

Titan Machinery Used Equipment Management in 2024 & Beyond | Don Aberle

REAL-TIME EQUIPMENT VALUATION & PRICING

POWERED BY THE FASTEST GROWING, MOST TRANSPARENT FARM EQUIPMENT AND HEAVY MACHINERY DATABASE

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In this conversation, Andy Campbell and Don Aberle discuss the current challenges and opportunities facing Titan Machinery as they navigate the agricultural equipment market. They explore the importance of customer loyalty, the impact of pricing and inventory management, and the role of data in making informed decisions. The discussion also highlights the need for adaptability in dealership strategies, especially in light of changing market conditions and financing options. In this conversation, Don Aberle and Andy Campbell dig into the intricacies of equipment valuation in the agricultural sector, discussing the impact of warranties and precision technology on resale value. They explore the growing trend of leasing equipment, the importance of personal growth and maintaining a positive outlook in life. The dialogue is rich with insights on how to navigate the complexities of the equipment market.

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▶ Key Takeaways

Dealerships face challenges today with equipment pricing and value fluctuations and market data is critical for accurate equipment valuation.
Maintaining trust with farmers is essential for long-term relationships. In addition, data transparency is changing how farmers and dealerships negotiate.
Creative financing strategies are necessary to move equipment. It’s essential to be proactive in managing inventory levels and to be adaptable.
Warranties significantly enhance the resale value of equipment.
Precision agriculture technology can be tricky to value due to variability.
Leasing is becoming more popular due to high equipment costs.

▶ This episode's guest

Don Aberle has been with Titan Machinery for over 23 years, holding a variety of roles from Sales to General Manager to Senior Manager. His last 16 years at the company have been primarily focused on selling used agriculture and construction equipment domestically and internationally. He has been able to work with GREAT team members like Alex, Ben, Kyle, & Ritchie, placing accurate and relevant market values on Titan Machinery's used equipment and rolling assets.