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Episode 2 | Jeff Oldham

Jeff Oldham: Leading a Dealership Culture of Innovation

In this conversation, Andy Campbell interviews Jeff Oldham of GreenMark about his background and experiences in the agriculture industry. They discuss topics such as hiring great people, building a strong company culture, and the importance of leadership development. Jeff shares insights from his time at John Deere and Volvo, highlighting the value of training, feedback, and recognizing individual strengths. They also discuss the books “It's Your Ship” and “Multipliers” as resources for leadership development.

Jeff discusses the importance of having difficult conversations and the value of constructive debate in strengthening individuals and organizations. He emphasizes the need for alignment after disagreement and the importance of encouraging open dialogue. Jeff also shares the history and heritage of GreenMark Equipment, highlighting the connection to the communities and the agricultural industry.

Additionally, the challenges and opportunities in their diverse crop area and the pride they have in serving their customers are discussed. Jeff emphasizes the significance of investing in employee development and the value of external coaching. Finally, Jeff offers advice to his younger self, encouraging curiosity, the ability to give and receive feedback, and openness to change and new experiences.

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▶ Key Takeaways

Leaders should invest in leadership development programs and provide one-on-one coaching to their team members.
Alignment is important after disagreement, and open dialogue should be encouraged.
Investing in employee development and providing external coaching can be valuable.
Curiosity, the ability to give and receive feedback, and openness to change are important qualities to cultivate.

▶ This episode's guest

Jeff Oldham serves as the CEO of GreenMark Equipment, a premier 17-store John Deere dealership operating in Michigan and Northern Indiana. With over two decades of experience in the agricultural and transportation sectors, Jeff has held key leadership positions that highlight his commitment to operational excellence, leadership, and commercial innovation.

Before joining GreenMark in December 2021, Jeff was the Regional Vice President at Mack Trucks and President at Arrow Truck Sales, Inc, both subsidiaries of the Volvo Group. His extensive career also includes a significant tenure at John Deere corporate, where he rose from Division Manager to Director of Sales at John Deere Financial. Jeff's strategic vision and dedication to customer service continue to fortify GreenMark's customer-centric culture and dealership growth.