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The Tractor Zoom Solution Suite

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Market your used equipment to a growing audience of qualified buyers across the country, all for free and with little, if any, effort of your part.

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Streamline and automate used equipment valuation and pricing decisions with the fastest growing, most transparent farm equipment and heavy machinery database.

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Episode 7 | Duane Kautzman

Duane Kautzman: Dealership Strategies for a Slower Farm Economy

REAL-TIME EQUIPMENT VALUATION & PRICING

POWERED BY THE FASTEST GROWING, MOST TRANSPARENT FARM EQUIPMENT AND HEAVY MACHINERY DATABASE

In the podcast episode, Andy Campbell and Duane Kautzman discuss several key strategies and the current outlook for equipment dealerships. Kautzman emphasizes the importance of managing sales activity and inventory aggressively, especially given the challenging commodity markets and financial constraints faced by farmers. He highlights the necessity for dealerships to use CRM systems to track and enhance sales activities, ensuring consistent customer engagement and inventory turnover.

Kautzman also notes that the agricultural equipment market is seeing pressures from both global supply fluctuations and domestic economic conditions. He discusses the importance of understanding the international markets, particularly the impact of countries like Brazil and Argentina on commodity prices and how this affects the equipment market in the U.S.

From a dealership perspective, Kautzman advises not to rely solely on auctions to offload used equipment but to balance auctioning with retail sales. He stresses the significance of building strong customer relationships and maintaining detailed records to anticipate customer needs better. Additionally, he points out the necessity for continual learning and adapting within the dealership, emphasizing the value of having knowledgeable and skilled sales teams who can handle the technical aspects of modern agricultural machinery.

Overall, Kautzman's insights underscore the need for strategic planning, effective use of technology, and adaptive management to navigate the current and future challenges in the agricultural equipment market.

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Key Takeaways

  • Auction season in the agricultural industry is expected to be impacted by changes in the broader ag economy, commodity markets, and global market dynamics.
  • Dealerships should prioritize managing sales activity and inventory aggressively, utilizing systems and technology like a CRM to improve efficiency and decision-making.
  • Tracking and managing sales performance, inventory turnover, and used equipment sales is crucial to drive success in the second half of 2024.

This episode's guest

Duane Kautzman has over 25 years in the ag equipment industry and joined the Tractor Zoom team in 2023 as Senior Strategy Manager to help pursue long-term company growth goals. He delivers significant impact while creating out-of-the-box CRM products, standardizing the dealer CRM implementation strategy, and defining product value propositions and ROI case studies. Prior to his position at Tractor Zoom, Duane served as the Vice President of Asset Management at Hutson, Inc., a dealership with 32 locations across Michigan, Kentucky, Indiana, and Tennessee. He has also held field positions at Deere and Co. 

Duane brings a wealth of knowledge to the Tractor Zoom team from his time working within the dealership and with financial institutions. He successfully implemented Anvil Pro in two large dealer groups and has assisted many more along the journey of implementing CRM and workflow tools to optimize operations.

Chapters

  • Introduction and Auction Season Outlook  01:15
  • Impact of Commodity Markets and Finance on Agriculture  04:35
  • Dealership Management and Used Equipment Sales  09:39
  • Morning Routine and Process Orientation  34:07
  • Advice for Dealerships in the Second Half of the Year  43:25

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