Equipment appraisal
software for dealerships
Optimize inventory with data-driven decisions using the only heavy machinery and farm equipment evaluation solution that provides transparency into real-time, comparable sales.
OUR SOLUTIONS
Helping leaders make more data-driven decisions
Iron Comps leverages the power of the fastest-growing, most transparent equipment database. Our solutions not only help streamline and automate used equipment valuation and pricing decisions, they also instill confidence with transparency and traceability into actual comparable sales.
ACTIONABLE INSIGHTS
Inventory valuation software developed by dealers for dealers
When it comes to effectively and efficiently valuing potential trade-ins or
existing units on your lot, having access to multiple data points can help
used equipment managers make better decisions. However, if data is difficult
to access, housed in multiple platforms, or not easy to make use of, it can
lead to slower business decisions and missed opportunities.
Tractor Zoom Pro turns big data into actionable insights that drive
profitable decisions in real time. Insights generated from Tractor Zoom Pro
allow dealers to:
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Confidently appraise late-model, off-brand, or outdated equipment that doesn’t frequent their lot. No other data provider has as much real-time information as Tractor Zoom does -
Gauge where their inventory list prices are at compared to the market in real time -
Benchmark how long units are sitting on their lot compared to the other similar units in the market -
Monitor equipment supply in washout cycles to adjust sales and marketing initiatives accordingly -
Proactively identify at-risk tractor and combine inventory to manage increasing carrying costs -
Leverage macro market trends to identify challenges before they become an issue or opportunities before they are missed
Consistently listening to and spending time with our dealer customers has
allowed us to create a product that works hard for them. It is through this
collaboration that Tractor Zoom Pro has become the tool dealers trust to
help make proactive decisions and drive business results including
increasing turns, maximizing margin, and scaling operations.
"Data is the cornerstone of this used equipment business. If you are really going to dial in to what is going on in the marketplace, you've got to have strong data that's coming from a good source. That's what you get at Tractor Zoom."
Casey Seymour, 21st Century Equipment & Host of Moving Iron Podcast
PROVIDING VALUE
How we help equipment dealers
Maximize inventory turns
Increased used equipment turns by actively monitoring where your inventory stands compared to the market. Get alerts on units priced outside the current market and stay ahead of changing market conditions with a solution that provides transparency into real-time, comparable sales on ALL equipment types.
Get to value decisions faster
Promote more profitable business decisions and valuation efficiency with the only tool in the industry that provides the ability to view internal data all in one place. Access list price, sold history, and book values against real-time market data, plus average retail and auction values at a category, subcategory, or individual Make/Model level.
Get more eyeballs and data on your equipment
Dealers are in the business of selling equipment. Tractor Zoom helps dealerships expand their reach by offering FREE equipment listings on Tractor Zoom. Free listings not only help move equipment but also open up the potential of transforming "big data" into actionable insights.
Don't have your equipment listed on Tractor Zoom yet?
PROVEN TRACK RECORD
Trusted by over 800 equipment dealer locations
ADDITIONAL RESOURCES
More resources for your equipment dealership
Tap into the latest pricing and supply insights, and learn how other Tractor Zoom Pro users are leveraging the system to improve decisions and catch up on recent feature updates and enhancements.
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