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The Tractor Zoom Solution Suite

Tractor Zoom

Market your used equipment to a growing audience of qualified buyers across the country, all for free and with little, if any, effort of your part.

Tractor Zoom PRO

Streamline and automate used equipment valuation and pricing decisions with the fastest growing, most transparent farm equipment and heavy machinery database.

Anvil PRO

Deliver a connected customer experience with the only scalable, dealership-specific CRM that seamlessly connects inventory, customer data, and operation workflows.

Explore the Tractor Zoom Solution Suite ▸

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My Auction Needs More Exposure

Is your auction struggling to gain the exposure it deserves? Don’t let your valuable lots go unnoticed. Drive more eyeballs to your lots and qualified bidders to your auction site with Tractor Zoom.

IMPACT

Limited exposure means limited bidders

The visibility of your auction directly affects its success. Limited exposure can significantly impact your profitability in several obvious, and maybe less obvious, ways:

  • Limited Participant Pool: Without adequate exposure, only a fraction of potential buyers will even know about your auction, resulting in fewer participants.
  • Lower Bidding Activity: Uninformed buyers are less likely to bid aggressively, leading to decreased bidding activity and potentially lower prices for your lots.
  • Reduced Revenue: Fewer participants and less competitive bidding inevitably lead to lower revenue for your auction.
  • Missed Opportunities: Insufficient exposure means missed chances to attract interested buyers who could drive up bids and boost your profits.
  • Negative Reputation: Consistent lack of exposure may deter potential sellers from consigning with you, damaging your reputation and business prospects.

Reduced Revenue

Increased Carrying Costs

Lower Market Share

Decreased Cash Flow

Reduced Gross Margin

WE CAN HELP

Recommended solutions

At Tractor Zoom, we specialize in amplifying the reach of auctions like yours. We work with our auctioneer partners to provide comprehensive marketing strategies to increase exposure for their auctions.

SOLUTION

Free equipment listings

  • Reach over 400,000 qualified bidders by listing your auction lots on TractorZoom.com for FREE
  • Drive interested buyers directly to your bidding platform with ease
  • Let Tractor Zoom do the heavy lifting of getting your lots on our website and funnel leads your way
Explore Equipment Listings ▶
TractorZoom.com search results view on desktop and mobile devices
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SOLUTION

Advertising opportunities

  • Drive over 1,300 clicks to your bidding platform with dynamic Facebook ads
  • Boost engagement and word of mouth for your auction with sponsored Facebook newsfeed posts and video ads
  • Drive brand awareness by reaching our captive email audience of 75k subscribers with email ads
Explore Advertising ▶

SOLUTION

Interesting Iron

  • Showcase your historic or one-of-a-kind lots with an Interesting Iron article written by Ryan Roossinck of Tractor Zoom
  • Articles are hosted on TractorZoom.com and also syndicated by Successful Farming, reaching their extensive audience of 400k subscribers
Submit an Interesting Iron topic ▶
hand holding mobile phone with Interesting Iron article

ACCURATE VALUES

SEAMLESS ADOPTION

Designed for the modern workforce, Iron Comps provides all the accuracy, efficiency, and profitability of a big data platform while still quickly adapting to a business’ preferred processes.

ACTIONABLE INSIGHTS

Sale data on heavy equipment is just that, data. Iron Comps provides value by translating data into actionable insights that can be leveraged to make profitable business decisions.

SUCCESS STORY

Foundation Realty expands exposure with Tractor Zoom

Foundation Realty logo

The first sale using Tractor Zoom, I received calls from buyers residing in four different states. I have never received these out-of-state calls before. I will definitely be using Tractor Zoom as an advertising resource to expand my advertising geographies.

Morgan Riat | Foundation Realty

RESOURCES

Additional resources from Tractor Zoom

Ready to boost your auction's exposure?

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Looking to solve more challenges?

See how Tractor Zoom can help.

Autioneer Challenges

My Auction Needs More Exposure

Setting Customer Expectations

Staying Competitive in This Market