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Platforms

Solutions

Who We Serve

Resources

The Tractor Zoom Solution Suite

Tractor Zoom

Market your used equipment to a growing audience of qualified buyers across the country, all for free and with little, if any, effort of your part.

Tractor Zoom PRO

Streamline and automate used equipment valuation and pricing decisions with the fastest growing, most transparent farm equipment and heavy machinery database.

Anvil PRO

Deliver a connected customer experience with the only scalable, dealership-specific CRM that seamlessly connects inventory, customer data, and operation workflows.

Explore the Tractor Zoom Solution Suite ▸

My Sales Team Isn’t Using the CRM

For technology to drive results and deliver a positive ROI, people have to use it. See how Anvil Pro, a comprehensive CRM and sales management platform, consolidates customer and inventory data into one easy-to-use platform to boost sales productivity and utilization.

Request Demo

IMPACT

Low CRM utilization equals low returns

A Salesforce Relationship Study* found that Salesforce-based CRM platforms have a proven track record of increasing sales productivity and customer satisfaction by up to 35%, lead conversion and sales by up to 30%, and revenue by up to 25%. Your dealership runs the risk of not seeing these returns if the CRM is underutilized—or worse, not utilized at all.

To boost the adoption and utilization of a CRM with your dealership team, the platform must not only be intuitive but help streamline and simplify day-to-day tasks. Anvil Pro does just that, while also enhancing overall performance.

WE CAN HELP

Recommended solutions

Transform how your team embraces technology with Anvil Pro. Show them it’s about working smarter, not harder, for better results and happier customers.

SOLUTION

**The right CRM**

Centralize customer data with unified customer profiles for easy access and management.
Manage open opportunities and customer interactions anytime, anywhere with the mobile app.
Streamline repetitive tasks through automation so teams can focus on sales and customer service.

Explore CRM ▶

desktop screen of Anvil Pro sales pipeline

SOLUTION

Teams & training dedicated to your success

Leverage the Tractor Zoom Customer Success team to maximize adoption and remove user friction.
Benefit from personalized onboarding, training, and ongoing support because we only succeed when you do.
Take advantage of additional resources from Salesforce, including Trailhead, the platform’s interactive training resource for anyone using Salesforce-powered platforms.

SOLUTION

A mobile inventory manager

Access inventory details instantly, including availability, specifications, and pricing.
Provide customers with accurate information on product availability with real-time inventory tracking.
Close sales and check inventory on-the-spot during customer visits or on-the-go with the mobile app.
Access customer purchase history, preferences, and potential upsell opportunities.

Explore Inventory Manager ▶

mobile view of Anvil Pro inventory manager

desktop view of Anvil Pro sales pipeline Kanban board

SOLUTION

A pipeline tool to drive action

Get a clear visualization of where each opportunity is in the sales process.
Understand what actions are needed next, prioritize efforts, and manage time more efficiently.
Focus on the most promising lead and set realistic sales goals with real-time data and insights into performance metrics and sales forecasts.

Explore Sales Pipeline ▶

ACCURATE VALUES

SEAMLESS ADOPTION

Designed for the modern workforce, Iron Comps provides all the accuracy, efficiency, and profitability of a big data platform while still quickly adapting to a business’ preferred processes.

ACTIONABLE INSIGHTS

Sale data on heavy equipment is just that, data. Iron Comps provides value by translating data into actionable insights that can be leveraged to make profitable business decisions.

SOLUTION