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Platforms

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Who We Serve

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The Tractor Zoom Solution Suite

Tractor Zoom

Market your used equipment to a growing audience of qualified buyers across the country, all for free and with little, if any, effort of your part.

Tractor Zoom PRO

Streamline and automate used equipment valuation and pricing decisions with the fastest growing, most transparent farm equipment and heavy machinery database.

Anvil PRO

Deliver a connected customer experience with the only scalable, dealership-specific CRM that seamlessly connects inventory, customer data, and operation workflows.

Explore the Tractor Zoom Solution Suite ▸

tractor turn rate icon

My Turn Rate is Low

Flip low inventory turn rates around with Tractor Zoom.

IMPACT

Low inventory turn eats away at profitability

The rate at which your dealership is turning over used inventory can significantly impact your profitability in several obvious, and maybe less obvious, ways:

Reduced Revenue

Increased Carrying Costs

Lower Market Share

Decreased Cash Flow

Reduced Gross Margin

WE CAN HELP

Recommended solutions

When it comes to moving inventory, there are a variety of levers you can pull, including repricing, incentivizing sales, wholesaling, or even sending units to auction. Get to the most profitable decision for your dealership by having the right data and technology at your disposal.

SOLUTION

Inventory Insights

  • Identifies exactly where your inventory sits compared to the current auction and retail market
  • Deploys automated alerts for units priced outside the market or turning slower than average to drive more timely repricing, sale incentive, or wholesaling decisions
  • Helps drive or supplement a dealership’s inventory repricing schedule
Explore Inventory Mgmt & Insights ▶
desktop animation for Tractor Zoom Pro inventory
laptop view of Tractor Zoom Pro wholesale marketplace

SOLUTION

Wholesale Marketplace

  • Provides a seamless and immediate lever to move equipment without leaving the Tractor Zoom Pro platform
  • Encourages wholesale opportunities with other data-driven dealers
  • Initiates sale inquiries in-platform then transitions to communication directly between buyer and seller to remove the middleman
Explore Wholesale Marketplace ▶

SOLUTION

Anvil Pro

  • Connects your customers, prospects, and inventory in one centralized location to better identify sale opportunities
  • Cross-reference how often inventory has been quoted against Inventory Insights to optimize your sales strategy
  • Ensure your sales team immediately knows when inventory becomes available
Explore Anvil Pro ▶
man standing behind Anvil Pro logo

ACCURATE VALUES

SEAMLESS ADOPTION

Designed for the modern workforce, Iron Comps provides all the accuracy, efficiency, and profitability of a big data platform while still quickly adapting to a business’ preferred processes.

ACTIONABLE INSIGHTS

Sale data on heavy equipment is just that, data. Iron Comps provides value by translating data into actionable insights that can be leveraged to make profitable business decisions.

RESOURCES

Explore these resources to learn more about Tractor Zoom

Ready to increase used inventory turn for your dealership?

Request Demo

Looking to solve more challenges?

See how Tractor Zoom can help.

Dealer Challenges

We Can't Afford New Software

My PO Process is Cumbersome

We Aren’t Getting in Front of Customers

My Sales Team Isn’t Using the CRM

Communication Gaps Holding Us Back

My Trade Evaluation Process is Too Slow