Platforms
Solutions
Resources
The Tractor Zoom Solution Suite
Tractor Zoom
Market your used equipment to a growing audience of qualified buyers across the country, all for free and with little, if any, effort of your part.
Tractor Zoom PRO
Streamline and automate used equipment valuation and pricing decisions with the fastest growing, most transparent farm equipment and heavy machinery database.
Anvil PRO
Deliver a connected customer experience with the only scalable, dealership-specific CRM that seamlessly connects inventory, customer data, and operation workflows.
Explore the Tractor Zoom Solution Suite ▸
My Salespeople Aren’t Getting in Front of All Our Customers
In the competitive world of dealership sales, attracting new customers is essential for growth. But what about keeping them? Neglecting existing customers could be costing you more than you realize.
IMPACT
The effect of customer retention
Your existing customer base is a goldmine of opportunity. Yet, pursuing new leads sometimes overshadows the value of nurturing long-term relationships. Consider this:
- Acquiring new customers can cost up to five times more than retaining an existing one.
- The likelihood of selling to an existing customer is 60-70%, significantly higher than the 5-20% chance of selling to a new prospect.
Securing a lead is just the beginning. Customers crave personalized attention and consistent service. They want to feel like a priority, not just another number in your database.
WE CAN HELP
Recommended solutions
Achieving consistent, exceptional service requires a unified approach. That’s where Anvil Pro comes in. Our integrated solutions pave the way for seamless, personalized customer experiences from start to finish.
SOLUTION
CRM
- Never miss a beat with automated reminders for critical customer touchpoints, ensuring no customer feels neglected or overlooked
- Personalize communications based on individual customer actions or preferences, making each customer feel valued and understood
- Stay ahead of customer needs with intelligent alerts when equipment matching a customer’s profile or previously expressed interest arrives
SOLUTION
Sales Pipeline
- Gain clear insights into each customer’s position in the sales process
- Nurture relationships effectively with timely follow-ups and personalized approaches based on the customer’s progress and previous interactions
- Enhance customer satisfaction and loyalty, making it easier to retain customers and increase their lifetime value
SOLUTION
Order to Cash
- Streamline order processing, invoicing, and payment collection for a smoother experience for you and your customers
- Build trust and satisfaction with error-free transactions
- Foster long-term relationships through seamless transactions and exceptional service
ACCURATE VALUES
SEAMLESS ADOPTION
Designed for the modern workforce, Iron Comps provides all the accuracy, efficiency, and profitability of a big data platform while still quickly adapting to a business’ preferred processes.
ACTIONABLE INSIGHTS
Sale data on heavy equipment is just that, data. Iron Comps provides value by translating data into actionable insights that can be leveraged to make profitable business decisions.
RESOURCES
Additional tools for customer retention
Ready to empower your sales team to strengthen customer relationships?
Looking to solve more challenges?
See how Tractor Zoom can help.
▶Tractor Zoom Solution Suite
Comprehensive Solutions to Empower Organizations
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